pricing strategies of wal mart

A Brief Analysis on a Current Issue in Organizational Studies: The

traditional goals and philosophies that Sam Walton, founder of
Wal-Mart, has left behind, is still leading Wal-Mart as one of the
most successful retailers in history. He believed in three guiding
principles: 1. Customer Value and Service; 2. Partnership with its
associates; 3. Community involvement. Respect to Wal-Mart’s
secrets to success, Walton has been quoted saying, “It has to do
with our customers’ expectations every hour of every day.” One of
his deepest beliefs was that the customer is always right and his
stores run mainly on this principle. Strategic pricing is also one of
his many top formulas regarding his business
accomplishments. Sam Walton implemented viable pricing
strategies such as the frequent use of odd number pricing,
various different standard markup a 

Wal-Mart also emphasizes on the strategy of odd number pricing.

Other companies tend to compete with these prices and
sometimes are successful with lower prices to match or beat your
price. "Their highest priority is making sure everybody at all times
in all cases knows who"tms in charge, and it"tms Wal-Mart. Wal-
Mart"tms "everyday low price" philosophy is running their stores
quite successfully. When comparing two prices such as
14. Tommy Hilfiger wants to emphasize the quality of the products
compared to Wal-Mart, a discount retailer who is strictly based on
low prices. Many businesses, mainly small companies, use odd
number pricing. pproaches and solid market penetration to
elevate his company"tms progress in the business world. This
approach works best when authentic businesses have been
taking advantage of the market by charging more then well-suited
prices. Wal-mart would offer a men"tms shirt for 14. This strategy
has been tested and has proven that people tend to buy items,
which are odd number priced, more than, a price ending of zero.