E-The Environmental Magazine Table of Contents Advertising Rates. Spreads, Insert Cards & Marketplace Rates Website Banners, Online Marketplace & Our Planet Ads. Material Requirements.........18 Printing Specs. Payment Terms, Issuance & Closing Reader Survey Contact InformationE-The Environmental Magazine, a non-profit publication, was conceived during the “Greenhouse Summer”of 1988, amid reports of medical waste washing up on New Jersey shores, fires in Yellowstone National Park, and growing public concern for the environment. E launched in December 1989 with a January 1990 cover date, in the wake of the now infamous Bxcn Valdez oil spill. The first issue appeared in mailboxes and on newsstands on the eve of the 20th anniversary of the first Earth Day, just as people were dubbing the 1990s “the environmental decade.’ A substantial magazine, E covers everything environmental, from recycling to rainforests, and from the global village to ‘our own back yards. E was formed for the purpose of acting as a “clearinghouse” of information, news and resources for people concerned about the environment who want to know, “What can I do to make a difference?” E reports on all the key issues: water and air quality, climate change, endangered wildlife, the state of our oceans and fisheries, and population growth impacts - all with contact information so people can plug into efforts to turn the tide. E also provides practical information on a range of lifestyle topics in our GREEN LIVING section. Subjects covered regularly include: environmental health (Your Health column); green home issues (House & Home); personal finance ‘with a green conscience” (Monew Matters); healthy eating (Eating Right); eco-travel (Going Green); and green consumer products and trends (Consumer News & Tools for Green Living). Also, our EarthTalk column - also rationally syndicated to 400 newspapers and websites -- interacts with readers by fielding questions on a multitude of environmental topics and concerns. ETesnvimnperil aioe 28 fog uae, wah CTRERSL—— Manges FO Bx S056 Wen, OSES = (more...) "rae: senatesite Fas 232600000" Ontheletemet swnen smagiine am’ Ewa seed emejaine eaADVERTISERS BOOK PUBLISHERS: Beacon Press Chelsea Green Publishing Columbia University Press NATURAL FOODS /PERSONAL CARE PRODUCTS: ‘Aubrey Organics Avalon Natural Products Cornell University Press Aveda Freedom Press Azida, Inc. Island Press Blue Dog Bakery MIT Press. Candle Café New Society Publishers Eden Foods Purdue University Press University of California Press University of Georgia Press University of Tennessee Press Endangered Species Chocolate Equal Exchange Frey Vineyards Glad Rags Turtle Press Higher Ground Coffee Jason Natural Cosmetics EDUCATION/COLLEGES: Kalani Organica Coffees & Teas Antioch University Seattle/New England Graduate School Audubon Expedition Institute Conway School of Landscape Design Duquesne University John Hopkins University Lesley University Naropa University Saint Mary-of-the-Woods College Sterling College University of Maine - Fort Kent Vermont Law School Yale School of Forestry & Environmental Studies Kiss My Face Now and Zen Organic Essentials Pines International Road's End Organics San Francisco Herb & Natural Food Company Sun Rose Aromatics Trinity Springs Ltd. Turtle Island Foods E/TheEninanmertalMaginine 22 Kegh Sek, NoneekCTOSESL = Mating address: PO. Gx S059, Weet, CTOEEDL = Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caADV|.RTISERS BABY PRODUCTS: BabyWorks G Diapers Holistic Moms Network New Native, INC. HOME IMPROVEMENT: 10,000 Villages AFM Enterprises ASKO Home Appliances Abundant Earth Country Home Products Earth Weave Carpet Mills Fire & Light GAIAM Maytag Appliances Mitchell Gold Furniture New England Solar Homes PowerLine Solar Products Real Goods Tamalpais NatureWorks cls White Lotus Home ss ENVIRONMENTALLY FRIENDLY PRODUCTS & SERVICES: Acorn Designs Bag-E-Wash California Organic Flowers Cloth Bag Company Decent Exposures E/The Envinanmertal Maginine 28 Keght Suet, Noneek CTOSESL Earth Tones Telephone Company Eco-Bags Products EcoCareCar.net Ecover EcoMall ENN Media Services Environgentle Iceland Air Green Light Magazine Greenline Paper Company Grey2k USA Green Festival Heart of Vermont Laptop Lunches Lifekind Products LOHAS Channel Organic Style Magazine Recyclime INC. Ribbon Factory Terra Incognita ECOTOURS ‘The Buddy Club VegNews Waterwise Way Out Wax SOCIALLY RESPONSIBLE INVESTING: Calvert Social Investment Fund Chittenden Bank Domini Social Investment LLC Green Century Capital Pax World Fund Prentiss Smith & Company Winslow Management Company = Mating adress: PO. Gnc5090,Wetsae, cTOESSL easifvorn. emogasne cary Email ast emapaine sortADV RTISERS ENVIRONMENTAL & ANIMAL PROTECTION ORGANIZATIONS: AAVS, Alaska Wildlife Alliance Animalearn Animal Protection Institute Bioneers Center for Great Apes. Defenders of Wildlife Environmental Defense Farm Animal Reform Movement Farm Sanctuary Friends of Animals Fund For Animals Greenpeace Humane Society of the United States John Denver's Windstar Foundation National Wildlife Federation New England Anti-Vivisection Society Performing Animal Welfare Society PETA Rainforest Action Network Redjellyfish.com Student Conservation Association The Ocean Conservancy World Wildlife Federation (WWF) E reaches more than 185,000 environmentally- concerned readers. E/TheEninanmertalMaginine 22 Kegh Sek, NoneekCTOSESL = Mating address: PO. Gx S059, Weet, CTOEEDL = Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caTESTIMONIALS FROM OUR ADVERTISERS “E Magazine is a venue we wouldn't miss” - New Society Publishers “Like E Magazine, Endangered Species Chocolate is compelled to take better care of our planet. We've been thrilled to work with E and are eager to continue our relationship. Thank you, E Magazine, for setting such a fine example and fer inspiring so many.” -Endangered Species Chocolate “Our advertising in E Magazine has been enormously successful. = Aubrey Organics “E Magazine has been pivotal in communicating Green Festival's message to a broad, national audience who appreciate deep content delivered in an accessible style. Five years on, E Magazine remains one of the elite Media Partners responsible for our tremendous growth. Thank you E Magazine!” ~ Green Festival "Our very first consumer ad campaign was launched with E way back in 1994. We've been with them ever since. The simple reason: we get new customers.” - AFM Safecoat “E has always been an excellent way for us to reach the environmental community. Consistent placement in MARKETPLACE has become a staple of our print advertising strategy." - Earth Tones Phone Company E/TheEninanmertalMaginine 22 Kegh Sek, NoneekCTOSESL = Mating address: PO. Gx S059, Weet, CTOEEDL = Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caTESTIMONIALS FROM READERS: “Ilove you right down te your ads, which are every bit as useful and informative as the articles themselves.” -Tina DiChiara, Rio Rancho, NM “Where have I been to miss such an outstanding publication!” - Dean Whitehead, Hollywood CA “Hands down the most mentally stimulating magazine in the world!” -T. Nguyen Columbia, MO “T have found E to be such a great motivational source... I also see I have my work cut out for me!” = Kristin Graham, Cocoa, FL FROM THE PRESS: “Eis for excellence as well as environment. I highly recommend this fine publication.” - Gary Null, Author and Radio Talk Show Host “E does an excellent job maneuvering between direful statistics and offering tips on the ways each of us can heal the planet -USA Today “vw Bursting with good reading... much finely edited material.” -The Washington Post “E/The Environmental Magazine lives up to its name with thorough yet lively reportage...” -Utne Reader E/TheEninanmertalMaginine 22 Kegh Sek, NoneekCTOSESL = Mating address: PO. Gx S059, Weet, CTOEEDL = Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caAWAR DS 2004 Independent Press Nomination “Best Science and Environmental Coverage” 2002 Independent Press Award “Best Science and Environmental Coverage” 2002 Independent Press Nomination “Best Reporting” 2002 Independent Press Nomination “General Excellence” 2000 Alternative Press Award “Best Science/Environmental Coverage Population Institute 1999 Global Media Award “Excellence in Population Reporting.” 1997, 1998, 1999 Writer's Digest Nominations “Top 100 Publishers of Non-Fiction” E/TheEninanmertalMaginine 22 Kegh Sek, NoneekCTOSESL = Mating address: PO. Gx S059, Weet, CTOEEDL = Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caFE AWARDS ooo comes cnen E's article “The Shell Game ~ No Pest Strips Go South of the Border.” Magazine Design and Production 1992 Ozzie Award “Design Excellence” 1992 Alternative Press Award “Best Special Interest Publication” 1992 Alternative Press Award “General Excellence" 1991 Project Censored Top Ten Censored News Stories Citation E's article "Corporate America’s Anti-Environmental Campaign” 1991 Magazine Week Nomination Publishing Excellence” 1990 Ozzie Award ~Best Overall Design” 1990 Alternative Press Award ~Best New Magazine” Efe Envinanmertal Maginine 22 Kegh Suet Neweak CT DSEET = sing address: PO Gon S058, Wet, CTOEEDL = Phone: 203954559 Fax: 20366-0602 OntheEnertet :mapifwie. emmparine cory- Email /cile amazing camBlack & White ax 3x 6x Full Page $2415 $2174 $2083 2/3 page $1812 $1632 sis4z 1/2 page $1357 $1219 $1156 1/3 page $1008 $906 $858 1/4 page $756 $678 $642 1/6 page $528 $474 $450 4/12 page $288 $260 $245 ‘Two Color ix 3x 6x Full Page $3030 $2726 $2576 2/3 page $2179 $1961 $1052 1/2 page $1696 $1524 $1443 1/3 page $1208 $1087 si024 Four Color ix 3x 6x Full Page $2628 $2266 $3082 2/3 page $2605 $2346 $2214 1/2 page $2030 $1829 $725 4/3 page $1455 si3i1 $1236 Second Cover $4347 $3916 $3703 Third Cover $4008 $3605 $3404 Fourth Cover $4347 $3916 $3703 EfTheEninanmertalMagiine 22 Kenge Sues, Nowak CTOBESL —- Malingaddress PO. Gx S039,Went, CTOEBSL Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caSPREADS: For one insertion of a spread, double the one-time rate and deduct 5%. For multiple insertions, count each spread as two insertions to compute frequency rate. INSERT CARD: Prices of insert cards vary according to size and whether or not they are supplied by the advertiser. Please consult the advertising department for details and rates. MARKETPLACE This formatted section includes READER SERVICE and production work at no additional charge. All ads measure 2.1/4” x 3" and include either a black and white or four-color logo or other graphic and 50 wards of copy. 1/9 page (The Einanmerial Maginine 22 Kgh Sek, NoweekCTOSESL = Mating address: PO, Box 5058, Wet, CT DESSL Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caGENERAL ADVERTISING DISCOUNTS: Agency Discounts: 15% commission to recognized agencies if electronic/digital material is supplied. Nonprofit Discounts: 20%, including agency discount. azine.com f E/T ENVIRONMENTAL MAGAZI Don't miss the opportunity to advertise on E's website which is building traffic daily, via links from environmental sites all over the globe! Contact Karen Soucy, Associate Publisher/Advertising Director for more information and rates. Phone: (203)854-5559 x104 or sales@emagazine.com. ONLINE ADVERTISING BANNER ADS: Prominently placed E Magazine Online Banners (with links) are also available for the home page, interior pages and Young Environmentalist pages. Contact Karen Soucy, Associate Publisher/Advertising Director for more information and multiple page rates. sales@emagazine,com Banner Sizes/Rates: (additional impressions sold in increments of 5,000 impressions) Center of Page Leaderboard: 468 pixels x 60 pixels (full banner: 25,000 impressions (minimum)@$40CPM - $1000 Middle Page: 468 pixels x 60 pixels (full banner: 25,000 impressions (minimum)@$30CPM - $750 Anchor: 468 pixels x 60 pixels (full banner): 25,000 impressions (minimum)@$20CPM - $500.00 468 x 60 E/TheEinanmertalMaginine 22 Kenge Sek, NoneekCTOSESL = Mating address: PO. Gx S059, Wet, CTOEEDL = Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caBight Hand Column: 120 pixels x 180 pixels: 25,000 impressions (minimum)@$30CPM - $750.00 120x180 120 pixels x 120 pixels: 25,000 impressions (minimum)@$20CPM - $500.00 120 pixels x 60 pixels: 25,000 impressions (minimum)@$15CPM - $375.00 E/TheEnvinnmerial Maginine 22 Knght Suet, Namek CTOSOSL —— Mating address: A. Box S058, Wet, TREES Phare: 20-95-5559 Rex 2038660608 ~ Ontheltteret higritwmnremapatme sary. E-mail saeGlemaparine com@UR PLANET i free Service of E/The Environmental Magazine Your Source fr Envioamena formation, News and Resources OUR PLANET BANNER ADVERTISEMENTS: E Magazine offers its weekly environmental e-newsletter to over 10,000 opt-in recipients. Bonus circulation each week of additional 80,000 recipients from other environmental opt-in lists. OurPlanet is filled with current environmental news, views, interesting facts and specialty advertising messages. Limited banner space available. Bates: 120 pixels x 60 pixels/Insertions 4 (minimum) - 8 $225 per week 9 - 47 insertions $200 per week 18 - 26 insertions $175 per week 27 = 39 insertions $150 per week 40 -52 insertions $125 per week 120 pixels x 120 pixels/Insertions 4 (minimum) - 8 $300 per week 9 - 17 insertions $275 per week 18 — 26 insertions $250 per week 27 - 39 insertions $225 per week 40 -52 insertions $200 per week EfThe Environment Mapurine __28.Kngh ioe, NormalKCTBEOS1 —- Mailing ateress = AO-Eaw S069, Wetoan,CTDEBSL Phone: 2O3SS05599 Fae 20366-0608 ~Onthednemet "map{ivurt emeparine com” Emel siexB emajane 2am120 pixels x 180 pixels/Insertions 4 (minimum) - & $375 per week 9 - 17 insertions $350 per week 18 ~ 26 insertions $325 per week 120x180 27 ~ 39 insertions $300 per week 40 -52 insertions $275 per week ONLINE MARKICTPLACE SERVICES + ORGANIZATIONS Dy E’s Online Marketplace is a formatted section similar to its print version (logo/graphic plus 50 words of copy). Readers can link to your website or contact you by e-mail, by telephone, or by snail mail. You do not have to have a website to advertise in E’s Online Marketplace. E/TheEninanmertalMaginine 22 Kegh Sek, NoneekCTOSESL = Mating address: PO. Gx S059, Weet, CTOEEDL = Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caE ONLINE MARKETPLACE RATES: 2 Months 4 Months 6 Months 12 Months Per 2 Month Period $300 $275 $250 $225 LINE ADVERTISING TERMS & CONDITIONS Payment is required in advance for the first 20,000 impressions. Subsequent billing is on a bi-monthly basis and is calculated for the number of impressions served. Credit references may be required. Payment is due 15 days after invoice. Banner ads may be pulled if account balances are not paid by the due date. As space is limited, banner ads are sold on a first come, first served basis. All advertising is accepted subject to the publisher's approval upon determination that the products or service advertised are in keeping with E Magazine's philosophy. E Magazine extends a 15% commission to recognized advertising agencies and a 20% commission to recognized non-profit organizations. (The Einanmerial Maginine 22 Kgh Sek, NoweekCTOSESL = Mating address: PO, Box S058, Wes pt, CTDESSL Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caMATERIALS: ADS FROM DIGITAL FILES We prefer artwork on disk according to the following: =Quark XPress (Macintosh platform) documents preferred. We also accept ads created in PageMaker, InDesign, Photoshop and Illustrator. EPS files from applications other than Quark are acceptable, provided all support files/fonts are included. Fonts can also be converted to outlines. You must save EPS files with an 8-bit preview. =PDF documents must be created with the fonts embedded and all colors converted to CMYK. *ADS CONTAINING COLOR MUST EMPLOY CMYK: SPECIFIED COLOR, NOT RGB OR PANTONE, ‘=Supply all original art fles and nested images, Images should be saved in TIFF or EPS along with a printed proof ad and cornputer- format only, at 300 dpi resolution for generated disk content list. Include alll fonts used, screened images, 600 dpi or higher for both screen and printer, and specify versions of line art (resolution specified at usage programs used. Please update all modified files size). within your Quark document before saving to disk. Label all disks with name of advertiser, as well as ALL Ads can be emailed directly to designer contact information. art@emacazine.com. Files over 8 MB should be compressed using Stuff-It or Zip. EfTheEvinmnmerial Maginine 22 Kgh Sek, NoneekCTOSESL = Malingaddress POBox S059, Wetet, CTOEEDL = Phone: 2E39505559 Fax: 20366-0602 ~ Onthednernet :mipifvie. emeparine com- Email? sslxBerparine carFull Page and Covers 7x10" Full Page Bleed B3ye"x 11 1a” PRINTING SPECIFICATIONS: Live Area: 7 58" x 10 3 Trim Size: 8 #8" x 10 7 Paper Stock: Cowers-coated recycled. Interior-uncoated recycled Binding: Saddle stitch PRODUCTION CHARGE: $50.00 per hour (pro-rated) 2/3 Vertical 412"«9 5/0" 2/2 Vertical Bleed Saya" xitava” 1/3 Vertical 2ae” x9 5/8” 1/6 Horizontal ze Aaya" 2 1/8" . as Sz 1/3 Square te a: aye" x4 5/3" 3% 3 33 ou A 4/2siand 1/2 Horizontal aan" x7 10" 6 aya" x 450" 4/42 Page 1/2 Horizontal Bleed 21e"* Baye" x5 o/c" 2a" (The Envinanmertal Magicine 25 eign Shee, NaneaCTESSL Manges: 0.5089, Wet yot, CTDESBL = Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caPAYMENT TERMS: Marketplace, Classified and all first-time advertisers must prepay with insertion order. Advertising agencies are responsible for payment for all advertising ordered for their clients. Our terms are Net 30 Days-discounts forfeited if payment is not made within terms. A finance charge of 1.5% per month (or 18% per year) is added to all invoices over 30 days. ISSUANCE AND CLOSING DATES Issue Ad Space Closing Ad Material Due Release Date Jan/Feb 2007 Friday, Dec 1* 2006 Monday, Dec 4'" 2006 Jan 1** 2007 March/April 2007 Friday, Jan 5" 2007 Monday, Jan 15‘ 2007 March 1% 2007 May/Tune 2007 Friday, March 2™4 2007 Friday, March 23% 2007 May 1* 2007 July/Aug 2007 Monday, May 42007 Tuesday, May 18" 2007 July 1% 2007 Sept/Oct 2007 Friday, July 6% 2007 Monday, July 20 2007 ‘Sept 1**2007 NowDec 2007 ‘Friday, Sept3™2007 “Friday, Sept 172007 Now 15 2007 (The Einanmerial Maginine 22 Kgh Sek, NoweekCTOSESL = Mating address: PO, Box S058, Wes pt, CTDESSL Phone: 203954559 Fax: 20366-0602 -OntheEMertet :mapifwi. emmparine cory- Email /cile amazing caCONTRACT & COPY REGULATIONS: To earn frequency discounts, advertising must be inserted within 12 months of the first insertion Frequency is applied on the basis of the total number of issues used. Advertisers billed at the contract rate who fail to fulfill such contract will be short-rated. All advertisers are accepted for publication entirely upon the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that in the consideration of the publication of advertising, the advertiser and/or agency will fully hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by the publisher, arising directly or indirectly from the publication of any advertisement (including, but not limited to, claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising out of any matter of thing contained in any advertisement. TERMS AND CONDITIONS: All advertising is accepted subject to the publisher's approval upon determination that the products or services advertised are in keeping with E Magazine's philosophy. The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease further publication of any advertising. Only publication of an advertisement shall constitute acceptance of the advertiser's order The publisher reserves the right to insert the word "advertisement" above or below any copy. Position requests are not guaranteed. ‘Space insertions (including revisions) are due on or before the closing date and may not be cancelled by the advertiser after that date. A previously run ad will be inserted for contract advertisers whose new ad materials are not received by the closing date. The publisher shall in no event be liable for failure to publish advertising when specified by the advertiser provided that, ifno advertising is published, any charges therefore received by the publisher shall be refunded. The publisher reserves the right to revise, on notice of 30 days, any rates, terms and conditions of this rate card applicable to contract advertisers. Revisions affecting non-contract advertising may be made without notice.THE |, READER sex Female 64% Male 26% ACE 18-260 a7 22520 O4 3094 84 +3520 11.0 24044 148 4549 10.4 +5054 142 55-59 8.4 6084 65 26580 19 + 7olOver 3.9 HOUSEHOLD INCOME + Under $20,000 7.49% + $20,009,099 19.5 + $40,000859,.099 | 227 + §80,000879.599 12. + $20,009,999 78 + $100,000-$149,909 12.0 + §180,000-8199,900 3.9 $200,000-8249,999 0.6 + $250,000/0ver, 1.3, Median Income $55,300 READERSHIP 3. Readers Per Copy HOME OWNERSHIP ‘own RENT ‘Own 75.1% Rent 22.0% ‘Own Hame 68.9 Rent Home 7.1 Own Co‘OpiCondo 4.9 Rent Co- Op! Conde 12.6 ‘Other 2.3 EDUCATION AtlendadiGraduated Collage 99.2% ‘Graduated College 74.5, Post-Graduate Study 49.2 ‘Graduate Dogroe 35.9 EMPLOYMENT Employed 73.83% Full-Time 83.4 Par-Time 10.4 ‘OCCUPATION Professional 54.8% ProfessionallManagerial 85.5 CIVIL & SOCIAL ACTIVISM, Voted in a federal, stale, or local 91.3% Contributed financially to a nonprofit organization 88.3 Signed a petition 83.2 Actively worked asa volunteer 68.3 ‘Whiten to or personally spoke with an ‘lected official 65.4 Become personally and actively involved in a local sue 87.3 Gerad asa committee member, board memberor rudee of a nonprofit organization 47.2 ton an opinion latter to the editor of a magazine or newspaper 46.6 ‘Addressed a public meeting 42.1 Paricipated in fund rising 38.5, \Wrtlon something that has been published (ethorthan an opinion letter) 33.3 Actively worked fora patitical pariyicandidale 18.8 Held orran for public office 5.5 lection INVOLVEMENT ‘Asa resullof adsand arliclesin E 88.3% Showed an atlicle oradvedisement to others 366 Contacted an advattiserfor more information 49.1 Cut outan ad orads 28.9 Purchased a product orsavice ‘advertised in E Magazine 23.0 Recommended the purchase of a product ar service to othersTHE |, READER TRAVEL BOOKS 74% of E readers took a vacation OTHER MAGAZINES within tho past twelve months. ~ An average of 23 books wore Do not read. read per reader in the past 12 + Independent Travel 51.5% months. + Advanture Trp 20.8 + Animals 95.5% = 20 books were purchased by + Edueational/Environmental 11.7 + Animals Agenda 94.8 reader. + Nature Trip 11.3 + Audubon 78.0 - 7234 of E readers read six or + Spistual Retreat 8.7 + BackHome 98.7 more books within the past + ResorHealth Spa 8.4 + BackPacier 94.2 twelve months, sf + Eeo-Tour 4.9 + Delicious! 95.8 + Discover 84.5 + 86.7% of € readers plan to tale some + Horticulture 96.8 ‘ype of advontureleducational + InBusnoss 98.4 vacation within the next twelve + Mother Earth Nows91.3, Percentage of households months. + Mothering 99.0 purchasing books in the last 12 + 86.19% of E readers plan to talo one + Mother Jones 9.7 ‘months... ‘or mare trips either intemationally or + Tha Nation 94.8 domadically within the next twelve + Natural Health 94.5 + Environmental 60.5% months + Natural History 92.9 + Fiction 57.3 + 58.3% of E readers spent more than + Natural Remedies 97.4 | NatureiWildlife 40.6 $1000 on travelivacations within the * Natural Way 98.4 + Health 333 pact twelve manths, + Newsweek 86.1 + Children's 27.8 + Organic Gardening 88.7 + Travel 27.5 RECREATION AND LEISURE HABITS + Quiside 92.2 + Religious/Spiriual 27.2 + Prevention 92.9 + History 269 + Backoackingihiking 54.7 + Siena 74.8 + Biograshy 26.9 + Visting a park 53.4 + Smithsonian 88.7 + PaychologyiSeit-help 23.6 + Bioycling 44.7 Time 88.3 + Science Fiction 20.1 + Camping 414 + US News and Word ‘AdiPhotography 20-1 + Boating/Sailing 38.2 r Report 92.9 + Technical 194 + Nature Photography 36.6 gy + Utne Reader 95.4 + Business 17.5 + Bird Watching 33.3 ; Vegetaran Times 82.5 + Women's Studios 16.8 + Yogaitfeditation 28.2 Politics 48.5 Curent Affairs 16.2 + RunningiJoaging 25.6 * KayakingiRatting 18.2 + Mountain Climbing 7.4 + Wall Strost Joumal 94.8 + Yoga Jounal 96.1THE |F READER CULTURAL PURSUITS In tho past12 months... Dine aut 90.9% Atland movies 79.9 ‘Allond concerts, dances, or theater perlarmance 74.4 Vist museumgar galleries 734 Home improvements 69.9 Photography 62.1 Adult education ‘coursoelgradualo audios 46.3 MAIL & PHONE ORDER Dollars spent by E readers in the last 12 months on merchandise and services ordered by mail or telephone, INVESTMENTS 47% of E readers have money invested in a money market or ‘mutual fund that practices ‘socially responsible investing. $100-$249 23.9% $250-$499 24.8 500-8909 12.3 1000-82500 10.7 ‘CREDIT CARDS Over $2500 5.5 45% of E readers have or use HOME RENOVATION ‘2 credit card/phone company percentage of 90.2% of E readers included ‘energy andlor water efficiency as ' factor in their home renovation purchasing decisions. ‘50.7% will include energy and/or water efficiency to be a factor in organizations. 93.5% of E readers ‘Are willing to spend mvs toronirn Sr etre hoe renoratin entyeoncy “WY purcneing cane oe Erie Evinanmertal Maginine 28 Keight Suet, Noneek CT OSESL NATURAL PRODUCTSILIFESTYLE ~ 80.9% of E readers purchase household cleaning products that re nomtoxic and biodegradable. = 82% of E readers purchase natural oF organie fiber elothing, Environmentally Friendly Products currently own or intend to purchase: Recycled PaparStationaryiGifwap 90% Recycling Bin 64.4 ‘Canvas Shopping Bag 62.1 Recycling Tolle! PaperNapkingTowels 824 Office/Desk Supplies 60.9 Reusable Batlones 52.7 + Water Pusfier 46.2 + Energy Conservation Products 48.2 + Bodding/MaltrassesPillows 45.0 + Water Conservation Products 23.6 + Tabla Linens 27.5 AirPusfier 28.4 Carpeting 20.7 Non-Toxic PaintsBullding Materials 27.4 Indoor PollutioniMonitorng Devices 12.0 ‘Solar HeatingiLighting System 13.3 Flooring 10.7 ‘Automotive Efficiency Devices 5.8 HOME & GARDEN 72.8% of E readers tend a garden. 141.4% have made renovations to their hhome in the past 12 months. (60.2% included water andior energy ‘fficianey a factor in renovation. = Mating adress: PO. Gac5090,Watsat, cTOESSL Phone: 2E39505559 Fax: 20366-0602 ~ Onthednernet :mipifvie. emeparine com- Email? sslxBerparine carFOOD & NUTRITION Yearly purchases of natural foods: Baby food 4.2% Beans 51.5 Bottled water 49.2 Frozen entrees 44.3 Fruits/vegetables 72.8 Coffee 39.5 Herbal tea 52.8 Meat substitutes 38.8 Natural cereals 51.5, Natura! juices 51.5 Natural socas 22.7 ‘Organic produce 61.8 Pasta 58.9 Peanut/nut butters 45.6 Pet foods 24.6 Rice milk 23.6 Soy milk 30.4 Soy-based products 38.8 Tempen 17.2 Tofu 42.7 Tomato sauce 48.9 Vitamin/mineral supplements $6.0 Whole grains 55.0 Whole grain flours 39.2 ‘Yearly purchase of vitamins/supplements: Bee pollen 7.8% Blue-green algae 9.4 Herbal remedies 37.5 Homeopathic remedies 22.7 Multiple vitamin/mineral 65.4 Protein supplements 9.4 Spirulina 8.7 E/The Envinanmertal aging E READER SURVEY compurers ~ 80.39% of E readers own a computer. - 798% use a personal computer at work. ~ 50.8% spent $100.00 or more on computer software. ‘PET OWNERSHIP INTERNET - 77% of & readers have access to the Internet. E readers spend an average of ‘two or more hours a week online. -66% of E readers own a pet. = 39.39% spent $100 or more in the last year on merchandise and services Purchased online. MUSEC LISTENING HABITS Classical 68.0% estas ee TRANSPORTATION we oe 74% of E readers included fuel efficier sa 208 z readers included fuel effcieney tevace | Sets Rhythm’ & Blues 34.6 Se wena ~ 64 of € renders would consider the Opere tod pe eaten eeaes pares - 309% of E readers are presently considering the purchase of a new vehicle. = Mating adress: PO, Gac5090,Wetsae, cTOESBL easifvorn. emogasne cary Email ast emapaine sortCONTACTS: & THE ENVIRONMENTAL MAGAZINE Karen Abromoviteh Soucy Ascovinte Publisher Advertising Derector 28 Knight Steet, Norwalk, CT 06851 Maidng Adis: PO, Box 5098, Westport, CT 06881 (28) 8545/31 M « FAX: (208) 856-0602 E-Mall sles@emagazine.com ‘woweemagazine.com % The ENVIRONMENTAL MAGAZINE Kathleen O'Neill Advertisng & Promotions Manager 28 Knight Street, Nonvalk, CT 06851 Mailing Adéres: PO. Bax $098, Westport, CT 06881 (203) 854-5959” 2105» FAX: (203) 866-0612 E-Mail: kathleeno@emagazine comABOUT FF, (continued) Since its launch, E has drawn considerable recognition for its style and content, and has won numerous awards for editorial excellence and for covering issues “overlooked or underreported by the mainstream press.” E is featured, quoted and reprinted widely by the press, and is regularly syndicated by several national and international news agencies, including The New York Times Syndicate, and Alternet. E articles are also frequently used by environmental organizations in their activist efforts in communities, with the press, and on Capitol Hill. ‘Most important, E helps readers become active! Readers responded enthusiastically to a recent questionnaire about. actions they had taken in the last year. Here's what they said: 70% wrote letters to legislators; 93% recycled at home and their office; 71% volunteered for an environmental non-profit group; 59% became personally and actively involved in a local issue; and 93.5% are now willing to spend more for environmentally-friendly products for their families and home. ‘Americans have a pressing need for information that empowers them to act on the myriad of environmental problems. that confront us every day. E's unbiased, hard-hitting journalism provides the facts, inspiration and resources Americans need to make a difference, whether in their roles as consumers, parents, business people - or as activists, engaged in local, regional or global environmental struggles. E is the tool that helps us be effective in our efforts to preserve and protect our environment for future generations. As E celebrates a milestone - its 15th Anniversary - it will continue to keep environmental issues alive in the press, in government and industry - and at home on a personal level. EfTheEinnmertal Maginine 22 Kegh Sek, NoveekCTOSESL = Mating address AO. Gon S059,Weet, CTOEEDL = Phone: 203954559 Fax: 20356-0602 ~ Onthelnertet :Mipifvie. emeparine com- Emails emaazing sam