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• Another major Supreme Court ruling was in 1996: Smiley versus Citibank. This ruling lifted state restrictions on
the fees that credit card companies could charge. This was originally passed for the good cause of free market
pricing. What they were not aware of at that time was that it will give credit card companies enormous power
and profit in charging fees. From the common 5 to 10 dollar rate fees, it has constantly risen annually. The
initial goal to create a competitive market made way for credit card companies to double the amount that they
earn from charging fees to their customers.
• I have also learned that there are two kinds of people who use credit cards. First are the deadbeats which are
the kind of people that credit card companies hate: the people who pay off their bills on time every month.
The other kind is where they gain more profit: the revolver who constitutes around 90% of Americans who
don’t pay off their credit cards monthly, they just pay the minimum or don’t pay at all. These gain profit for the
credit card companies because it generates the sweet spot or the opportunity to charge higher rates to
difficult customers such as penalty interest rates and late fees. The revolvers are the people who carry debt.
• A big problem of the revolvers is the universal default or the fact that even if you are offered zero interest
rate, if you miss a payment to one or any other creditor (house, car, etc.) or your balance becomes too high, or
you credit score changes, the agreement that you originally signed becomes default and the credit card
company automatically has the right to charge you higher interest rates.
• Credit score is determined by three major companies getting information about all our spending habits:
Experian, TransUnion, and Equifax. This data is then calculated by Fair Isaac, who deploys the information to
their formula in order to generate the score of how risky a person is. The result is the FICO which is an
indication of that customer’s risk in credit payments depending of their spending and paying habits, and is the
score that credit card companies use to target revolvers.
Source: http://video.google.com/videoplay?docid=-9048007397539880204
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