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  • The Consumption Pattern of Indian Consumers

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    Arun Thakur
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    This paper tries to explore the way organized retail has dramatically changed not only the Indian traditional retailing structure by also the consumption behavior. Results show that, for consumers, the shopping mall or variant of organized retail format is the preferred type of retail store, due to convenience and variety.

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    This paper tries to explore the way organized retail has dramatically changed not only the Indian traditional retailing structure by also the consumption behavior. Results show that, for consumers, the shopping mall or variant of organized retail format is the preferred type of retail store, due to convenience and variety.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    47 views1 page

    The Consumption Pattern of Indian Consumers

    Uploaded by

    Arun Thakur
    This paper tries to explore the way organized retail has dramatically changed not only the Indian traditional retailing structure by also the consumption behavior. Results show that, for consumers, the shopping mall or variant of organized retail format is the preferred type of retail store, due to convenience and variety.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The Consumption Pattern of Indian Consumers: Choice between Traditional and Organized

    Retail
    Mridula S. Mishra
    Indian Institue of Foreign Trade

    June 15, 2007

    Abstract:     
    Organized retail has started to spread its roots in the Indian market since past one decade and is
    gradually making mark among all sections of the society. This paper tries to explore the way organized
    retail has dramatically changed not only the Indian traditional retailing structure by also the consumption
    behavior. The consumption behavior was examined with the help of a structured questionnaire. The
    results show that, for consumers, the shopping mall or variant of organized retail format is the preferred
    type of retail store, due to convenience and variety.

    Keywords: traditional retailer, organized retailer, consumption pattern, retail format

    Working Paper Series

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