Gender? results Age? results Cinema?

results Enjoy results Favourite Results Attraction results Attraction to results

watching genre? to film thriller trailer
film? trailers? (speed/pace)?
Male 70% 15-17 60% Once 40% Yes 80% Thriller 20% nothing 20% Fast 80%
month
female 30% 18-21 30% More 10% no 20% Comedy 30% Actors 10% Medium 20%
than once
a month
21 and over 10% Once a 10% Action 20% Story 50% Slow
week
More Horror Good 20%
than once ratings
a week
Once a 30% Romantic 20%
year comedy
Never 10% None 10%

Attraction results Attraction Results Do you Results What’s

to thriller to thriller prefer your main
trailer trailer fast or dislike
(lighting) (music slow shots when
watching a
movie
trailer?
Dark 50% Fast music 40% Slow 50% Bad story 90%
Light 10% Slow music fast 50% swearing 10%
medium 40% Medium
pace music
Deep music 40%
Light 10%
hearted
Spooky
music
Harsh 10%