Professional Documents
Culture Documents
Feasibility Study
By:
Margaret Caluggas
ACKNOWLWDGEMENT
The researcher wish to thank the almighty God that gives strength courage
and determination to carry on to work until it’s completion.
We would also like to extend our deepest gratitude and thanks to all the
persons who lend their time and efforts for the accomplishment of this feasibility
study.
DEDICATION
To almighty God, who guided and gives us strength, courage, power and
inspiration in pursuing our goal.
Executive Summary
This study was prepared in response to our subject tourism planning and
development.
EXECUTIVE SUMMARY
HIGHLIGHTS OF THE STUDY
After several studies and surveys, we found out that in a well established
vicinity of West Gate Alabang, leisure and entertainment is nit yet in full blast.
Since most of the patronized service is bar & restaurant we decided to create a
place where people can enjoy dining and leisure and recreation at the same time.
Leisure Restopark is created for families and friends who want to have a fun &
relaxing time together.
PROJECT BACKGROUND:
Leisure Restopark
TYPE OF BUSINESS:
Partnership
LOCATION OF PROJECT:
PROPONENTS:
ADVANTAGE:
DISADVANTAGE:
• Market Feasibility
the ways to secure its potentials and achieve the sales that the group wanted.
Proper planning to which the group utilizes every factor is considered. Market
research, Target market, market share, SWOT analysis, Pricing, services and
market and the existing competition has influenced the growth of the business.
The group entering an enterprise that will be able to give and understand
the needs of the target market as well as the importance of the employer-
MARKET DESCRIPTION
Market Research
Based on our survey we found out that there are a lot of restaurants
situated in West Gate Alabang but seems that Leisure and Recreation is missing to
fill its place. Existing restaurants located there are Hula-Hula, Seafood and BBQ
house, Sushiya, Poquito Mas splatino Cuisine, Gonuts Donuts, Brothers burger,
Cafe Adriatico, WCC cafe Terrace, Sugar not, Cafe Breton French Crepes & Fine
Coffee, Rumah Makan House of Sate & Soto, Congo Grill, zong, Bali Blends Cafe,
and Ilustrado Restaurant & Wine Bar. These are the reason why we came up in
establishing Leisure Restopark, our only close Competitors are Starmall resort, in
Alabang , Villa Ocampo Resort and Villa Olympia in Casimiro, Las Pinas. Our
advantages are we are open 24 hours and we have a restaurant where our guest
Our establishment is a resort in the middle of a busy city where people can
TARGET MARKET
In analyzing our target market it helps us determine who will who will
be our customers and their needs. We will be able to see what services or products
The target market of the proposed business is the corporate men and
women, students and other citizens along the vicinity of Alabang and other nearby
demand with our target market because of the services that we offer. We
accommodate functions for all occasions. We also have a large adult and kiddie
pool and hot spring. Play area where you can play dart and billiard or sing on our
KTV room with your family or friends we also offer delectable dishes and lovely
very accessible to customers through public utility jeep, taxis or even private
vehicles.
SWOT ANALYSIS
1. STRENGTH
relationship
customer satisfaction.
2. WEAKNESSES
These are the set of problems that the business is facing at present or from
• Since we are just starting the business we have to look for different
3. OPPURTUNITIES
These are the good chances that the business can take advantage in the
near future.
• We have a lot of amenities that our neighboring establishing is
lacking.
4. THREATS
These are the factors normally beyond to control of the business but which
Promotional Strategy
It is one of the marketing strategies that help in business growth.
come up with higher sales. Promotion is usually done on the first quarter of
operation of the business other promos are done during lean periods.
especially in the vicinity of the target market. It will inform the people about our
promotions it will attract them to try and experience what our business would
offer them. Promotional strategies and advertisement also helps the customers to
be updated about the latest promotions and activities of our resort and
restaurant. These strategies were set to earn profit and to meet higher rate in
return of investment.
approximately 25,000 annually for the advertising expenses to get the expected
market share of the business. Advertising materials and activities are scheduled
to release during lean months and peak seasons the management will provide the
following advertising strategies to penetrate its market before opening and on its
municipalities.
3. Upon opening of Leisure Restopark our first 100 guest will get 10 %
PUBLIC STRATEGY
activities to promote the products and services as well as the business itself.
Tying up with different product brands like liquors and cigarette brands both
PRICING STRATEGY
substantial discounts for early comings. We will also offer products bundle
pricing strategy on our cocktails and cocktail drinks for a reasonable price
For our loyal guest we are giving pricing discounts of 10% on our
AMENITIES
KTV
KTV rooms can be used by guests who are having a celebration or just
wanted to have fun and sing. Food and beverage are excluded on the room
rental rate. Songs are already free of charge. KTV rooms are classified into
three classes according to its size. The smallest room is god for 2 to 3 persons
KTV 2 is good for 6 to 8 persons and KTV 3 is good for 10 to 20 Persons with a
For bigger groups they can rent a KTV room for 2,000 per hour
consumable of food and drinks. If additional orders were made or their orders
exceeded to 2,000 the guest will be charge with additional payments songs are
free of charge.
KTV ROOM
P2,500.00
Our resort also offers rooms and cottages for our guest to have a more
private and secure place we have nipa cottages that has a centre table and a
honeymoon suite, Family room, and Barkada room. Family rooms are good for
families with 6 members. Honeymoon suite is good for 2 persons and barkada
rooms are good for 10 persons which is more affordable it has a four double deck
beds each room has a television with cable connection the rental charge are:
SWIMMING POOLS
Our resort will have 3 swimming pools an adult pool, kiddie pool and a hot
BILLIARDS
Billiard tables are rented for P120.00 per hour regardless of the no. of
games they can play. Guests can bring their own billiard sticks if they wished to.
DARTS
Darts can be played by two or more persons. Dart boards are rented for
C. Economic Aspects
SOFTDRINKS/ SODAS
Coke 36.00
The accomplishment of the business objectives are not only its own benefit
but also to contribute an economic growth for the country and to decrease the
this kind of job is the ability to understand the different aspects of human
help every Filipino especially in the Tourism sector to increase their income
and also inspiring people who are unemployed to have their own business
because we are all know that Philippine economy today is affected by the
global financial crisis causing most Filipino employee to lose their jobs.
D. Technical
Aspects
This Study Begins with the description and process of service, product
description location site and equipment layout building and facilities that the
Choosing a name for the business is one important task that the owner
should do. The researchers want a name that is easy to remember, yet unique
and appealing and one that would exactly leave a mark on its customers.
are pointing out our goal, to give leisure to our customers by providing them
good food, a relaxing place to dine in a pool where they can swim at, and an
entertainment area where they can remove their stress from their busy day at
work.
We created a simple logo so that people can easily notice our signage
and it can easily read by because of the little details that we put on it.
FIGURE D.3
SERVICE PROCESS
B. PROJECT SITE
FIGURE D.4
GANTT CHART
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Research Proposal
Feasibility Study
Accumulation and
Allocation of funds
Business Registration
Construction
Purchasing of Equipment
FIGURE D.5
C. Actual Site
FIGRE D.6
D Project Layout
\\ FIGURE D.7
A. EQUIPMENT AND
MACHINERY
TOTAL 723,395
B. BAR EQUIPMENT
UNIT
ITEMS PRICE UNITS TOTAL
TOTAL 85,256
C.KITCHEN AND DINING
EQUIPMENT
UNIT
A. FURNITURES AND
ITEMS PRICE UNITS TOTAL
FIXTURES
Sauce Pan 800 3 2,400
Frying PanITEMS
(S) UNIT500 UNITS 3 TOTAL
1,500
Frying Pan (L) PRICE800 3 2,400
Casserole (S) 400 5 2,000
Nipa Hut (L)
Casserole 12,000
700 6 5 72,000
3,500
Monoblock Chairs
Chopping Board 250
300 2003 50,000
900
Soup Bowl tables
Monoblock 60055 100
25 5,500
15,000
Carving Knife
Queen Size Bed 600
10,000 26 3,600
20,000
Chef’s Knife
Double Bed 800
7,000 24 3,200
14,000
Paring
Double Knife
Ddeck Bamboo 150
8,000 164 600
128,000
Plastic
Bed Container 200 30 6,000
Peeler
Umbrella Large 150
2,000 254 600
50,000
Strainer 139 3 418.5
Tent 3,000 6 18,000
Food Tong 59.5 4 238
Wooden Chairs with foam
Sizzling Plate 800
149.25 130
50 104,000
7,462.50
Wooden Tables
Griller 2,000
570 323 64,000
1,710
Bar stoolDish
Chafing 1,800
2,000 8
20 14,400
40,000
Serving spoon
Billiard Set 40,00049 30
8 1,470
320,000
Round
Dart SetTray 400
1,000 106 2,400
10,000
Oval Tray
Preparation Table 1,000
4,000 32 2,000
12,000
Dinner Spoon 10 400 4,000
Dinner Knife 10 400 4,000
TOTAL
Soup spoon 12 250 891,400
3,000
Teaspoon 6 300 1,800
Oval plate 100 50 5,000
Dinner Plate 70 400 28,000
Abalone Plate 80 200 16,000
Square Plate 80 200 16,000
Saucer 20 400 8,000
Ladle 75 6 450
TOTAL 174,149
Total 16,862,200
I.ACCUMULATED DEPRECIATION
Equipment and Machineries
ITEMS Price Units Total Salvage Useful Accum.
Value Life
Depreciation
Furnitures and
Fixtures
Salvage Useful
ITEMS Price Units Total Value Life Accum. Depreciation
Receptionist 13 26 312
Cashier 13 26 312
Purchaser 13 26 312
Dishwasher 13 26 312
Operation
Dining
Kitchen
Pool Area
total 22,245,600
SSS
CONTRIBUTION
employ
monthl ee employ
Employee y share er share EC total
Operation
Dining
Dining
Supervisor 10,400 350 637 10 997
Food Server 59,280 1,999.8 3,640.2 60 5,700
Receptionist 19,760 666.6 1,213.4 20 1,900
Cashier 19,760 666.6 1,213.4 20 1,900
Kitchen
Pool Area
employee employer
Employee monthly share share total
Operation
Dining
Kitchen
Pool Area
employ
month employee er
Employee ly share share total
Operation
Dining
Kitchen
Pool Area
Operation
Kitchen
Pool Area
Philhealth
Employee Share 13th Month Pay Total
162.5 13,000 14061.2
137.5 11,700 12645.2
125 10,400 11272
125 10,400 11272
125 10,400 11272
D. SALARY
EXPENSES
Pag-ibig
No. of
Position Emp. Monthly Salary SSS Employer Share
Operation
Dining
Kitchen
Pool Area
Philhealth
Withholding
Employer Share Base Tax Total
Drinks
Tequila Sunrise
Gibson
Harvey Wallbanger
Margarita
Gimlet
Black Russian
Orange Blossom
Vodka Martini
White Russian
Singapore Sling
Maitai
2. 30 % Buffer: 4.57
Mudslide
Screw driver
Blue Lagoon
2. 30%Buffer: 3.63
Tequila Slammer
Cuba Libre
Stinger
Cape Coder
Godmother
Soft drinks
432.00/case = 18.00/can
FOODS
Tempura
Calamares Fritos
Shrimp Gambas
Chicken Curry
Chicken Pastel
Pork Binagoongan
Roast Beef
Baked Mussels
Ingredients Quantity Unit Unit cost Total cost remarks
Tahong 1000 g. 80.00 80.00 1000g
Butter 1 Bar 26.00 26.00 235g/bar
Garlic 100 g. 40.00 4.00 1000g
Onion 100 g. 60.00 6.00 1000g
Tomato 100 g. 60.00 6.00 1000g
Soy sauce 30 ml. 12.00 1.05 340ml
Salt 10 g. 10.00 0.5 200g
Pepper 10 g. 20.00 4.00 50g.
Eggs 6 Pc. 4.00 24.00 /pc.
Beef Caldereta
Bicol Express
Tuna Sashimi
Pepper Steak
F. FOOD SALES
Appetizer Amount No. of orders Total sales Total sales Total Sales
per day per day per month per year
On the grill Amount No. of orders Total sales Total sales Total sales
per day per day per month per year
Main course Amount No. of orders Total sales Total sales Total sales
per day per day per month per year
Side dish Amount No. of orders Total sales Total sales Total sales
per day per day per month per year
Cocktails Amount No. of orders Total sales Total sales Total sales
per day per day per month per year
Beers Amount No. of orders Total sales Total sales Total sales
per day per day per month per year
Soft drinks
(Assorted) 36 80 2,880 86,400 1,036,800
Juices (Assorted) 40 80 3,200 96,000 1,152,000
Swimming pool
Adult 100 80 8,000 240,000 2,880,000
Children 80 40 3,200 96,000 1,152,000
Accommodation
Cottages 700 3 2,100 63,000 756,000
Honeymoon
Suite 1,500 1 1,500 45,000 540,000
Family room 2,000 1 2,000 60,000 720,000
Barkada room 3,200 1 2,200 66,000 792,000
J. FOOD COST
No. of orders Total net cost Total net cost Total net cost
Items Net cost per day per day per month per year
K. BAR COST
No. of orders Total net cost Total net cost Total net cost
Items Net cost per day per day per month per year
ORGANIZATIONAL CHART
Resort
Sports
Security Life
Guard
Cashier Purchaser
Receptionist
Dining
Head Chef
FIGURE E.1
Food Attendant Asst. Cook
Dish Washer
PERSONEL JOB SPECIFICATION AND DESCRIPTION
Resort Manager
Restaurant Manager
Finance Manager
Purchaser
- Shall be responsible in purchasing stocks for the week.
- Must coordinate with the Head chef for any request.
- Shall be responsible in inventory of the kitchen and bar stocks.
- Must coordinate with the finance manager for approval of the
request.
Security (OIC)
Dining Supervisor
- Shall be responsible in receiving instructions from the manager
and disseminate it to the staffs.
- Must attend to more serious customer complaints.
- Shall be responsible in making schedule for the staff.
- Shall be responsible in achieving the sale quota for the month.
Head Chef
Asst. Cook
Dish Washer
- Shall be responsible in the cleanliness and orderliness of the
kitchen and dining equipment.
Sports Attendant
- Shall assist the needs of the guest who wants to play or use the
KTV rooms.
- Shall follow other instructions given by the managers.
Receptionist
Cashier
Security Guards
Life guard
Hiring / Employment
• Transcript of Record
• Medical Certificate
• NBI Clearance
• Barangay Clearance
• TIN Number
• Police Clearance
Job Qualification:
Managers
Qualification:
• With at least 1 year experience gained from a retail set-up, food chain
effectively.
Cashier/ Receptionist
• With at least 6 months work related experience from hotels or casual / fine
dining restaurant
Life guard
Qualifications:
COOK
Requirements:
• Male or Female
dining restaurant
Food attendant
Qualifications:
• Male/ Single
• 18-28years old
• Pleasing personality
Bar Captain
Requirements:
character
Kitchen Helper/Dishwasher
Qualifications:
Conditions of Employment
• HOURS OF WORK
The employee of the company are required to render service
Not lesser than 8 hours a day and a total of 48 hours per week. Employees are
• EMPLOYMENT STATUS
employment. Managers set qualifications. For employees who are qualified for
regularization.
• OVERTIME PAY
If any employees work for more than 8 hours a day, on holidays and during
their rest days. They are entitled to an extra overtime compensation which is
Each of the employees is entitled to have a rest period of one day after 6
consecutive normal working days. Hence the schedule will be done by the asst.
Manager.
each of the employees to a yearly leave according to the number of leave per year
that follows.
• BEREVEMENT LEAVE
child a leave with full pay for a period not exceeding three (3) days.
SALARY
In the event that payday falls on Saturday, Sunday special or legal holiday,
• TERMIANTION OF EMPLOYMENT
for more than 3 to 4 times in 2 consecutive weeks. Any of the managers has the right
For Customers
• Entertain and welcome every customer who steps inside the establishment.
• For employees
All staffs should wear neat, ironed uniform and company id while inside the
premises
Communication and cooperation with each other is very important they must
• Opens daily
• Purchasing is weekly.
WASTE DISPOSAL
bio degradable
• The leftover food will also be segregated
ARTICLES OF CO – PARTNERSHIP
LEISURE RESTOBAR
day voluntarily bind ourselves together for the purpose of forming a partnership, effective
as of this date, under the terms and condition here in after the republic of the Philippines.
That the name of the partnership shall be LEISURE RESTOBAR, and shall operate
II
That the principal office of the partnership shall be at West Gate Alabang,
Muntinlupa City, Philippines, which office may change from time to time upon agreement
of the partners.
III
That the name surnames and postal address of the partners of the partnership is as
follows:
Name Address
Rodel Amuyo
Kareeza Villamin
Jenelin Manimtim
Mi-ann Regencia
Ma. Iriza Krizel Dollente
VI
That the capital of this partnership is 25,000,000.00, which has been contributed as
follows: in the amount of 5,000,000.00 20% share of Rodel Amuyo 5,000,000.00 20%, Share
Manimtim, Share of 5,000,000.00 20% Share of Mi-ann Regencia and 5,000,000.00 20%
That the purpose of the business is to engage in recreational activities and restaurant
businesses. A one stop entertainment centre that caters different amenities like swimming
KTV and gaming and a restaurant that serves different cocktails and delicious foods.
Other goods and services may be offered with related to our business without limit as to
VI
That Rodel Amuyo will serve as Resort Manager of the company with the right of
the overall supervision and the preparation and signing of contracts and agreements.
Kareeza Villamin will be assigned as Restaurant Manager whose duty is to supervise the
day to day operation of the restaurant, sales, performances and security measures of the
That the partner may transfer her share with his/her beneficiary provided that
he/she is a legal age and with the capacity to manage business otherwise, business may be
dissolved or acquired by another partner and become sole proprietorship whatever will
serve best.
VIII
That the profit and losses shall be divided in the ratio of00 20% share of Rodel
Amuyo 20%, Share of Kareeza Villamin, 20%, Share of 20% Share of Jenelin Manimtim,
Share of 20% Share of Mi-ann Regencia and 20% Share of Ma. Iriza Krizel Dollente. They
shall receive in addition to the profit, a monthly salary according to their assigned
positions.
IN WITNESS WHEREOF, we have hereunto set our hands, this November 21,2009
Rodel Amuyo
Acknowledgement
NOTARY PUBLIC
F. Financial
Aspects
Projected Major Assumption
24,189,0
Total
35.00
SOURCES OF
FINANCING
TOTAL PROJECT 24,189
COST = ,035.00
PARTNERS CONTRIBUTION
5,000,
Rodel Amuyo 000.00
5,000,
Kareeza Villamin 000.00
5,000,
Jenelin Manimtim 000.00
5,000,
Mi-ann Regencia 000.00
Ma. Iriza Krizel 5,000,
Dollente 000.00
25,000
TOTAL ,000.00
LEISURE RESTOPARK
2013 2014
44,754,630.60 47,000,373.66
12,424,830.60 14,670,573.66
10,192,830.60 12,438,573.66
67,372,291.80 74,109,520.98
24,337,408.47 26,771,149.32
43,034,883.33 47,338,371.66
9,000,000 9,000,000
3,922,073.50 3,922,073.50
527,046.48 527,046.48
743,547.20 743,547.20
648,270 680,683.50
10,216.03 10,726.83
155,000 155,000
12,400 12,400
25,200 25,200
30,098.25 31,603.16
1,180,777.50 1,239,816.37
268,569 281,997.45
1,478,784 1,478,785
50,230 50,230
20,000 20,000
5,000 6,000
18,077,211.76 18,185,109.29
24,957,671.57 29,153,263.37
7,487,301.47 8,745,979.01
17,470,370.10 20,407,284.36
LEISURE RESTOPARK
Balance Sheet Statement (2010 – 2014)
Fixed asset
10,200,000.00 9,000,000.00
175,399.00 38,400.00
406,168 284,860
8,296.11 2,081.11
19,761.94 5,500.14
2013 2014
20,895,595.33 27,552,840.30
67,372,291.80 74,109,520.98
88,267,887.13 101,662,361.28
18,077,211.76 18,185,108.29
24,337,408.47 26,771,149.32
3,500 3,500
10,809,625.05 9,330,841.25
7,487,301.47 8,745,979.01
60,715,046.75 63,036,577.87
27,552,840.38 38,625,783.41
PAY BACK
PERIOD
2010 2011 2012 2013 2014
NET 14,769,861.7 17,470,370.1 20,407,284.3
10,150,507.94 12,348,811.20
INCOME 3 0 6
Cash No. of
Return Needed Years
25,000,00
Total 0.00 2.09
Investme 25,000,00
nt 0.00
Balance -
Payback Period =
2.09 years
RETURN OF
INVESTMENT
2010 2011 2012 2013 2014
RATIO OF NET
INCOME 0.2 0.22 0.24 0.26 0.28
OF SALES
G. Social
Desirability
G. Social Desirability
A. OTHER BENEFICIARIES
Every successful business brings about benefits not only for itself but for the country as
a whole. The benefits that can be derived from this business are as follows:
to contribute an economic growth for the country and to drop in the unemployment rate of
the country. Aside from the competitive salaries and benefits from the job, probably the
most satisfying reason for going into this kind of job is the ability to understand the
different aspects of human development by rending this kind of service and knowing the
Tree house (bar and grill) can help our economy especially to the people who need
employment. By this, we help minimized the percentage of unemployed citizen and it will
help those individual to personally earn money. We will prioritized those working student
in employing as staff so that, in our own little way we can help them to pursue their study
• TAXES
The business to be build will be also beneficial not only to us but also to the
needs of the economy. As our business grows, our taxes will surely help the government to
continue developing our country. On the other hand our potential customer will also enjoy
• DEMAND OF MATERIALS
checking it or keeping the inventory. Although most of our raw materials came from local
suppliers, doesn’t mean that it is a low quality, we ensured that local product have more
quality rather than the imported one. Patronizing our local product can help a lot in our
activities. It is responsible for the building of good facilities and infrastructures, ensuring
peace and order, providing administrative support, assisting programs and providing
people with educational opportunities. All of these are done by the government to show its