NANO

A DREAM CAR FOR THE

POOR
 PROBLEMS
 The main problem was to make the dream car of
Ratan Tata at a low cost.
 The problem of component cost & vendors.

 The another problem they faced during this the violent

protests and opposition by the farmers and some
political parties (Tranimul Congress)
 Increase in the price of raw materials like steel, rubber
& other inputs. The promise of delivering the cars was
expensive increase the cost price of Nano.
 BOUNDARY LIMITS
The price of the dream car ‘NANO’
should not be more then Rs 1lakh.
They had to pass through the crash test
and compiled to the auto pollution norms.
 LIMITATIONS
Nano has to be of less weight then in
according to the power of the car and
to increase the fuel efficiency.
 ASSUMPTIONS
 There will more traffic on the roads with
the coming of the nano because NANO
will replace the two wheelers.
 The other automobiles companies will also
comes with the same idea to garb this
opportunity. This will increase the
competition for NANO.
ANS 1
 Identification of problem in a segment
 Provide solution

 Teamwork

 Reduce cost

 Consider saftey
ANS 3

1 Several ideas were explored

 Jai Bolar senior manager for development at TATA
MOTERS
 No brief and benchmark only made the challenge tough

 Involving customer in project

 RNT personaly involved in project

 Wagh introduce the emotional resources of the common

man to buy a four wheeler car
ANS 4
 Growing economy of india
 54 % of india’s population had an annual household
income of less then rs 90000
 41% in 90000-200000

 Europien countries – demand of small cars