Pepsi Co.

Type Public
Industry FoodBeverages

Founded Delaware - June 8, 1965

reincorporated in North Carolina – 1986

Founder(s) Donald M. KendallHerman W. Lay

Headquarters Harrison New York United States

Key people Indra Nooyi

Chairperson and CEO

Products

Pepsi
Diet Pepsi
Mountain Dew
Aquafina
Sierra Mist
Lipton Teas
7up (outside the U.S.)
Mirinda
Tropicana Products
Naked Juice
Gatorade
Quaker Oats Company
Lay's
Cheets
Walkers snack foods
Frito
Tostitos

Revenue US$43.23 billion (FY 2009)

Operating income US$8.04 billion (FY 2009)

Net income US$5.95 billion (FY 2009)

Total assets US$39.85 billion (FY 2009)

Total equity US$16.80 billion (FY 2009)

Employees 285,000 (2010)

Divisions PepsiCo Americas Foods; PepsiCo Americas Beverages; PepsiCo Europe; PepsiCo Asia, Middle
East & Africa

Website PepsiCo.com

Swot Analysis Of Pepsi Co.

Strength
• Pepsi has a broader product line and outstanding reputation.
• Merger of Quaker Oats produced synergy across the board.
• Record revenues and increasing market share.
o Great brands, strong distribution, innovative capabilities
o Number one maker of snacks, such as corn chips and potato chips
• PepsiCo sells three products through the same distribution channel.

Weakness
• Pepsi hard to inspire vision and direction for large global company.
• Not all PepsiCo products bear the company name
• PepsiCo is far away from leader Coca-cola in the international market - demand is highly elastic.

Opportunity
• Food division should expand internationally
• Noncarbonated drinks are the fastest-growing part of the industry
• There are increasing trend toward healthy foods
• Focus on most important customer trend - "Convenience".

Threats
• Pepsi is blamed for pesticide residues in their products in one of their most promising emerging
market
• Over 50 percent of the company's sales come from Frito-Lay; this is a threat if the market takes a
downturn
• PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and Kraft foods (because of broader
product line) which are well-run and financially sound competitors.
• Size of company will demand a varied marketing program; Social, cultural, economic, political and
governmental constrains.