Jody Berland, Gary Genosko, Bob Hanke
Editorial: Technology and Culture
Judging from the out ring ‘of proposals and submissions we received in response to
Sep crs, Bengal enon ee fg
make age eo i weal
"Tis mia allengs uso think
such myth no other elton can be imgined
simultaneously in, chrough, round, and use che socio-technical environment within
‘which the technologies of culmure multiply upon the world. In this issue, authors have
taken a offering pointed telectons on vatious sites in which the
‘
technologically mediated imagination is put to work.
view? What isthe relationship between neighbouring and remote domains like the
cyber and the real, the virtual and actual, qualitative potential and quantitative possibil-
iy ame sce da a ig Hr he mon nied he, ea er
tions require an af to technology and culture that draws new ttansversal lines
tnibag loupe efs mogeneaiel ny af bag eek aay
ifying, it is ‘a multi tival it iinkir iol cule
fe tet through theory to unsetle our habtyof thought and out
practices of media and cultural study on the question of technology.community, Bunty tle, anchor calzage: at ofthe low of thing af
Being in the wodd, Can eommunty Bamey bear he on ore A
My suggeation here ssp thax community impoverished, not necessarily
\
|
cfiminated, by technologicaly-sponsored wotldlessnew and that dgial media ie
paricipate in this sponsorship, I i eerain that community is impossible without
‘communication; i may also be the case that communication is meaiingess iit
without 2 world, ‘
tegen oie that canbe chard an opening Ga x ponennaly
Gee Encl
cee a ; In Murphie' contibution we see the problem of the network ait relates to potent
g aa fatches among competing voains of "openne” ces the poli ig, For Miuphie ral vrales of neewonked ecclges re flo poenaaboy sone i
‘al and philosophical spectrums of media and cultural studies for an outside; an out- very stange, His examples are mainly chosen from media art, not off-the-tack new —
side that is incommensurable with an inside but is the lates condition of posilty, inedia but those ry eves in which feedback and feedforward occur together?
‘thus an outside that is incorporated and excluded at one and the same time. In an in an emerging in which even emergence is constantly shifting as it emerges,
floret regain negativity beyond the closed ystem of dialed, Rowter tras tothe ‘channeling potential toward actualiztion among a field of pretenders Here, the me:
‘work of Deleuze and Guarari on the terms of immanent citique. His example isthe cium is not the ‘rather, itis the om the vial othe acd. Poe |
teing acer paige down under and in the UK. athe Crave cap puciy wlbc pin rr never ah er a ne
Tndustris. In Canada and the US. the new paradigm of cultural capitalization is being need to learn to deploy in the collision between the thought of Deleuze and Guateari
peed hog Richa asda ative das. 4 and cultural studies, ¢contewed and uneven ten, to be sue.
gms advance loczaion of creative wo a
intellectual property rights. With our own national fund ial Scie de ales us to the significance of the thought of Gusta, a figure often over-
sn rane Rech Counc eeting 2 incl eee iCal el tC es
4 top-down imposition of consultation and manufacture of consent, with one eye on lifetime ration. Readers of the meamodel that he presents inthis woek
“impact” research (ie; marketable) and the other on img be rack by the theoretical density ofits conceptual language, which makes it
figurations of the edutainment comple, itis instructive to listen to Roster secem very distant from the transformative organizational concern for which he wa,
ee {known in his politcal work. What Guattar ofer is an ontological description (not
“The Creative Industries provide a validating discoue for those sufeing anxiety purely objective, he specie), a cartographic
disorders over what Ruth Barcan‘bas called the “usefulness” of ‘cxisting models (psychoanalytic, scientif
ptimes, Ava projet that endeavours wo articulate graduate Srdrelrenial i
markets the Creative Industics sa natural extension of the preserve singular
Fruate, autodereo
Dakin reforms inthe mid 19808. Cain theres observations on the imponance of
ea jl
find i emarkable chat 50 many univers in my own field of iy, and because
‘communications and media studies are o bod and, ler’ Facet stupid, a to make ow and ni Tinew media ecologies is simply one instance in a more general process of potential
mutation that has inspied DeLand, Cased, Masui, Flat and Neg and a
host of other contemporary thinkers.
stiute the exitence of living and nonrlving actors, and where neoliberal modes of
game pla ad cea png ep denen pt
3 Potential, then, for what? To begin: fr los, for subtraction. Bradley office machine
= teaches ts, through ics historical mutations, pen/cubiclelvirtual, and their aendant
bureaucracies, systems of contol, and architectures, about the power of less. The
nollie is wires, mobile, exible, dels, thas town ofits “phyical burden” in
2 complex proces of ephemeraliation.
Bradley wits”
‘Social space is increasingly finding is mode of (re}production bound ro the ines
‘oF communication and force thateonsiute cyberspace and the conttl socery
‘hat it suppor, Control voce may indeed “ee” the body from spatial enlo-
sures, but the pice o be paid i fasion ofthe body with the now incorporel
* CMC the worker body andthe ofice become one. The space of work hus
becomes the aggregated molecular network of roaming, yet connected, “wotker=
toms” Anywhere a telephone can ring, or an ensil ean be received, cere too is
the office,
in the feodom from wark spac ing the virtual unoffice, mass computeri-
elon ani cen the pr nan ned of pera engi oppo mee
rece big athe Fngenons of capil ine. The paca fo i a
resistant remporaltes of places and bods, the
the network society tiesto
timelines of events and attempts to chink glacaly. But such remporaltes and at-
temps sil inevitably, hopefully, chankfily, aise.
‘The disconnect between us and our technical systems in the non-rreual world,
and the desire co understand them and control them move democratically, finds
its way epiphenomenally into our ineractiveentersinment, mythologized in
video games more benigaly 282 tension in the "balance of gameplay.”
like balance in 2 mythic
Te of how fora he
‘The limits of subdety in the writing of game code, its anterior finality understood in
relation to demands of translating natural language pose challenges o thors of oF
‘ware and players ata revolicionary platcity of characters remains else.
is concemed, not much el progres has
in the 1960s when it functioned as a cipher of
otk ample witout eee
+ rather to subily structure the field of relations in which options aze explored and
Sates ae mounted in ways that exec not just Head but alo social knowl
aod ened refecion. Ee fe
ous 5 in -
rations, The challenge wo tech ies in Canada and beyond is nicely suramed
up by Andrew Murphie! Feoncepts are atways related to problems, then we have to
learn to think along the "wansrers” which Murphie neatly defines ax “connections
that cannot be reduced to any one ecology or discipline and wanformn all they past
through: science, society, politics, ethics, esthetics, culture, and nature. For new
yaa