Nano Consumer Meet

² Ahmedabad

Overview of findings
9th,January, 2011

Presented by : AZ Research

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Reasons for purchasing Nano (Purvish Shah)
(Ahmedabad)
Nano is an amazing car

It has changed my life with more comfort.

We are a small family and cannot afford more cost

for a car then nano.

Our struggle has come to an end with the buying of

this car..

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Vow Nano has changed their life (Purvish
Shah) (Ahmedabad)
Nano has changed the entire life..

Nano is very supportive

Nano is like one of the sweet and cute family

member«

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±enefits of owning Nano (Purvish Shah)
(Ahmedabad)
One of the best economical car

Very easy to afford

Very small to drive in the traffic

Vas good space to have luggage in the car

Very good colors available..

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Proud moments with Nano (Purvish Shah)
(Ahmedabad)
Our 1st car that we have purchased..

After bringing it to our home many good incidents have happened

in our life

Changed the motive of the life

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Positives of Nano (Purvish Shah)
(Ahmedabad)
It·s a complete positive product with so many features.

It·s a most economical car

Very smooth driving

Very enjoyable riding

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Negatives of Nano (Purvish Shah)
(Ahmedabad)
Sometimes makes noise while driving..

Cooling of AC is not so effective..

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What do family members say about Nano
(Purvish Shah) (Ahmedabad)
Nano is itself a family member else speechless«

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Concerns expressed by Intenders

What was the concern What did the owners What did TATA Was the prospect
of intender have to say about the motors personnel convinced (Yes / No)
concern had to say ² if no, why
To make a customer Nano is being Tata has done an yes
more familiar with successful day by day amazing job with the
the nano launch of this car..

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Concerns expressed by Intenders
Only from intenders
Put center name in bracket after writing the quote
List down each concern in the table given

What was the concern What did the owners What did TATA Was the prospect
of intender have to say about the motors personnel convinced (Yes / No)
concern had to say ² if no, why
Intender is very clear Owners were feeling They presented very yes
about the features amazing..they were good focus on the
and the quality of sometimes car..with positive
this car.. speechless for nano perception..in short
what to say.. car is worth to buy..

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Thank You!(Purvish
Shah)(vish2110@gmail
.com)

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