Name: Lucy Ann Mortimore Title: MTM

Mood Boards X
Examples of other texts/style models X
Analysis of magazine covers/film openings X
25 word pitch X
Pitch feedback X
Mock ups
Test shots X
Colour Palette X
Audience profile

Comment:

General: Well done getting all this finished.

Cover: Interesting image but she looks quite scared?? Main image needs moving down. Layout
of coverlines- again move down. Placing of ‘Erica Emm’ needs attention and lines on her face.
Why cost in dollars? Background colour and clothing to similar so image fades out.

Contents: Liked the look of this but page numbers make no sense- esp your lead article which is
on pg 51! Left column alignment. All in block capitals- is this the effect going for? Make more
interesting by varying font. Images all very dark. Would be more interesting to have a new
image of cover to subscribe to- use one of your mock ups?

DPS: Article is interesting and captures your star’s persona but not convinced with the central
image and layout across the page. Boxing text not consistent across page. Who has written the
article? Take care with overlong sentences in your intro box. Make more interesting with text
grabs, layout, varying prosodic features etc

R & P Level: 2a

Practical Draft Level:

3c

2010/2011 LC AS MEDIA