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Presented by 5th Group

-Naseema Shaikh- 91
-Megha Patel - 72
-Sayalee Parbhane -69
-Pooja Patil -77
-Priya Singh -102
-Bharati Sagar -87
-Prachi Rana -83
-Maya Wala -114
-Sheetal Patel -76
-Khushboo Singh - 99
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-Priyanka Sharma -94
HISTORY

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 U R Y.
CADB
B Y
E
MAD
B AR
L ATE
O C O
CH
Launch IN
YEAR 190
5 . BO URN
VIL LE, U.K

Launch in India AT 1948

Operation places

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EVOLUTIO
N

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 STARTED

1930s 1960
1905

1970
2000 Page 7
PRESENT
PRESENT

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 Popular
CATEGORIES
Brands in INDIA
CC
hh
oo
cc
ol
ol
at
at
ee
ss

Beverages
Beverages
SS
GG
nn
UU
aa MM
cc SS
kk CANDy’s
ss Page 9
BENEFITS

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 BENEFITS
 Decrease blood pressure
 Improve circulation
 Lower death rate from heart disease
 Improve function of endothelial cells that line the
blood vessels
 Defend against destructive molecules called free
radicals, which trigger cancer, heart disease and
stroke
 Improve Digestion and stimulate kidneys
 Has been used to help treat patients with
anemia, kidney stones and poor appetite Page 11
VISION &
MISSION

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 Vision

Cadbury’s mission statement Page 13

DETAILS

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INGREDIENTS

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PRICING

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 WEIGHT (gm) PRICE
10.5 DAIRYMILK 5
22 10
40 20
42 CRACKLE 25
95 50
80 FRUIT & NUT 55
165 90

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packaging

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PACKAGING
MATERIAL

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ADVANTAGES OF PACKAGING

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TARGET

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STATISTICAL DATA

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GROWTH IN % AGE

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fINDINGS

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 CONCLUSION
1. Demand forecasting is widely used by business firms
to estimate the future demand of their products &
services. Business firms use historical or past date to
explain future demand.

2. The estimation of future demand helps the business

firms to analyse their production, distribution, selling,
advertisement & promotional activities & the cost
involved in covering these activities.

3. Recommendations can be considered by business

firms to enhance their performance in serving its
customers the best. Customer's complaints should be
welcomed & handled effectively. A quick response to
customers complaint can bring a positive impact on part
of business firms.

4. Suggestions from customers should be taken into

consideration. Page 30
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