Event Management

- An
Introduction
Definition:
An occasion
Gathering of a target audience
To achieve an objective
Live multimedia package organized
With preconceived concept or idea
Further customized to meet client's objective in terms of his
reach and suitability
Enthralling, interactive, touch-and-feel experience
Temporary
Finite and Publicized
Single run through experience
Capture consumer’s attention
Why Events?

Individual’s basic leisure need

Multiplicity of goals desired
Ambience
High visibility
Specific target market
Employment
Brand image
Objectives:

To generate revenue
Fund raising
Marketing purpose
Building brand image
Communication
5 C’s of Event Designing:

Conceptualization
Costing
Canvassing
Customization
Carrying - out
Size
Megaof Events:
Events
Regional Events
Major Events
Minor Events
Various Aspects:
Legal compliance
Marketing
Promotion
Budget
Planning
Protocol
Staging
Staffing
Operations
Safety and Security
Crowd Management and Evacuation
Monitoring, Control and Evaluation
Types of Events:
Corporate events – for corporate and business
world.
Social/Private events – family, festivals
Sports events – for masses and classes
Cultural events –
Trade/Business events
Educational events
Hallmark events – worldwide
Entertainment, Arts, and Culture –
Commercial Marketing and Promotional events-
Fundraising events -
Civic, Government, Political events -
Event Proposal:
e.g.
A. Event Description:
- Event name
- Event type
- Location
- Date (s)
- Duration/Timing
- Event overview and purpose /concept
- Aims and objectives