 Recruitment 

is an important part of an organization’s human resource planning

and their competitive strength

 The objective of the recruitment process is to obtain the number and quality of

employees that can be selected in order to help the organization to achieve its
goals and objectives.

 recruitment helps to create a pool of prospective employees for the

organization so that the management can select the right candidate for the right
job from this pool.

 Recruitment acts as a link between the employers and the job seekers and
ensures the placement of right candidate at the right place at the right time.


• In this is competitive global world and increasing flexibility in the
labour market, recruitment is becoming more and more important in
every business

• Therefore, recruitment serves as the first step in fulfilling the needs of

organizations for a competitive, motivated and flexible human
resource that can help achieve its objectives.
•  
• Every organization has the option of choosing the candidates for
its recruitment process from two kinds of sources: internal and
external sources.

• The sources within the organization itself (like transfer of employees

from one department to other, promotions) to fill a position are known
as the internal sources of recruitment.

• Recruitment candidates from all the other sources (like outsourcing

agencies etc.) are known as the external sources of the recruitment .
  
SOURCES OF RECRUITMENT
 
 Recruiting Sources Within The Company
• Current Sales Personnel
A Company's Sales Personnel have a large circle of acquaintances both
on and off the job. Hence, they act as an excellent source for 
recommending other suitable sales people to join the organisation.
Such prospective candidates already know much about the Company
policies.

• Company Executives
Recommendations from sales managers and other executives are other
important sources of recruitment. People who work for a Company
understand the requirement and are in a position to recommend
suitable people to join the organisation.

• Internal Transfers
This is another common source for recruiting sales personnel from with
in the organization. These posts can be filled by personnel from other
departments or the non selling team of the sales department who
already have excellent product knowledge
 Sources of Recruitment Outside the Company
•     Direct Applications
– Many Companies receive applications as well walk in
candidates who wish to join the organization's sales team.
Such volunteered applications should be processed and
interviewed if they meet the basic requirements.
• Employment Agencies / Consultants
– Placement Agencies and Recruitment Consultants have
become a good choice for Companies looking for suitable
candidates for their organization. To receive good response,
the HR manager must provide them with a clear statement
of the job objectives and requirement.
• Sales Force of Competing Companies –
– The sales people in competing companies act as a logical
recruiting choice since they already have relevant sales
experience and require minimal training. However, such
sales staff have to be offered higher salaries to convince
them to leave their present employment.
• Educational Institutions / Universities
– This is a favourable choice for most organisations who are
looking for fresh talent. Company heads approach colleges,
universities and Institutes of repute and conduct campus
interviews. Such 'on the campus' recruitment is done once a
year. Training is provided to the prospective candidates during
vacations to give them background knowledge.
• Employees of Customers
– For some companies, their customer becomes a good recruiting
source. Such customers recommend personnel in their
organization who have reached the maximum capacity in their
present employment.
• Online Job Portals & Websites
– Job websites are a good source of recruitment. Prospective job
seekers register themselves with these websites and offer their
resumes online. Employers looking for suitable candidates make
use of these websites to reach suitable job seekers. Some
popular websites include 123oye.com, monster.com etc.
The Recruiting Effort:
– College recruiting
• Requires planning, preliminary assessment
– Direct-to-consumer sales persons are recruited by
recommendation from existing sales persons
– Preliminary work by recruiting consultants
– Indirect recruiting:
• Blind advertisements (classifieds)
– Recruiting brochures with career counselors
FACTORS AFFECTING RECRUITMENT
Internal Factors Affecting Recruitment

1.RECRUITMENT POLICY

The recruitment policy of an organization specifies the objectives of recruitment and

provides a framework for implementation of recruitment programme. It may involve
organizational system to be developed for implementing recruitment programmes
and procedures by filling up vacancies with best qualified people.

FACTORS AFFECTING RECRUITMENT POLICY

• Organizational objectives
• Personnel policies of the organization and its competitors
• Government policies on reservations.
• Preferred sources of recruitment.
• Need of the organization.
• Recruitment costs and financial implications
2. HUMAN RESOURCE PLANNING
Effective human resource planning helps in determining the gaps present in the existing
manpower of the organization. It also helps in determining the number of employees to
be recruited and what qualification they must possess.

3. SIZE OF THE FIRM

The size of the firm is an important factor in recruitment process. If the organization is
planning to increase its operations and expand its business, it will think of hiring more
personnel, which will handle its operations.

4. COST
Recruitment incur cost to the employer, therefore, organizations try to employ that
source of recruitment which will bear a lower cost of recruitment to the organization for
each candidate.

5. GROWTH AND EXPANSION

Organization will employ or think of employing more personnel if it is expanding it’s
operations.
External Factors Affecting Recruitment

1. SUPPLY AND DEMAND

The availability of manpower both within and outside the organization is an important
determinant in the recruitment process. If the company has a demand for more
professionals and there is limited supply in the market for the professionals demanded
by the company, then the company will have to depend upon internal sources by
providing them special training and development programs.

2. LABOUR MARKET

Employment conditions in the community where the organization is located will

influence the recruiting efforts of the organization. If there is surplus of manpower at
the time of recruitment, even informal attempts at the time of recruiting like notice
boards display of the requisition or announcement in the meeting etc will attract more
than enough applicants.

3.IMAGE / GOODWILL
Image of the employer can work as a potential constraint for recruitment. An
organization with positive image and goodwill as an employer finds it easier to attract
and retain employees than an organization with negative image. Image of a company is
based on what organization does and affected by industry.
4. IMAGE / GOODWILL

Image of the employer can work as a potential constraint for recruitment. An

organization with positive image and goodwill as an employer finds it easier to attract
and retain employees than an organization with negative image. Image of a company is
based on what organization does and affected by industry.

5. POLITICAL-SOCIAL- LEGAL ENVIRONMENT

Various government regulations prohibiting discrimination in hiring and employment

have direct impact on recruitment practices.

For example,
Government of India has introduced legislation for reservation in employment for
scheduled castes, scheduled tribes, physically handicapped etc. Also, trade unions play
important role in recruitment. This restricts management freedom to select those
individuals who it believes would be the best performers. If the candidate can’t meet
criteria stipulated by the union but union regulations can restrict recruitment sources.

 
6. UNEMPLOYMENT RATE

One of the factors that influence the availability of applicants is the growth of the
economy (whether economy is growing or not and its rate). When the company is not
creating new jobs, there is often oversupply of qualified labour which in turn leads to
unemployment.

7. COMPETITORS

The recruitment policies of the competitors also effect the recruitment function of the
organizations. To face the competition, many a times the organizations have to change
their recruitment policies according to the policies being followed by the competitors.

Recruitment Policy Of a Company

In today’s rapidly changing business environment, a well defined recruitment policy is

necessary for organizations to respond to its human resource requirements in time.

Therefore, it is important to have a clear and concise recruitment policy in place, which
can be executed effectively to recruit the best talent pool for the selection of the right
candidate at the right place quickly.
It specifies the objectives of recruitment and provides a framework for implementation
of recruitment programme. It may involve organizational system to be developed for
implementing recruitment programmes and procedures by filling up vacancies with best
qualified people.

COMPONENTS OF THE RECRUITMENT POLICY

The general recruitment policies and terms of the organization

 
Recruitment services of consultants

Recruitment of temporary employees

Unique recruitment situations

The selection process

The job descriptions

The terms and conditions of the employment

 A recruitment policy of an organization should be such that:

 It should focus on recruiting the best potential people.

 To ensure that every applicant and employee is treated equally with dignity and respect.

 Unbiased policy.

 To aid and encourage employees in realizing their full potential.

 Transparent, task oriented and merit based selection.

 Weightage during selection given to factors that suit organization needs.

 Optimization of manpower at the time of selection process.

 Defining the competent authority to approve each selection.