PROJECT WINGS

 Nokia started its India operations in 1995

 The Indian operations comprise of the handsets business; R&D

facilities in Bangalore and Mumbai; a manufacturing plant in Chennai
and a Design Studio in Bangalore.

 Over the years, the company has grown manifold with its manpower
strength increasing from 450 people in the year 2004 to over 15000
employees in March 2008 (including Nokia Siemens Networks).
Today, India holds the distinction of being the second largest market
for the company globally.
 Started in 1992, have grown into a full spectrum HR services
provider for clients worldwide.

 Have helped shape the careers of more than 2,80,000 individuals.

 Provides a variety of HR services to thousands of organizations that

include more than 250 organizations in Fortune-500 list.

 Ma Foi Randstad is a part of Randstad, the world’s second largest HR

services company. Randstad was founded in 1960 and is
headquartered in Diemen, the Netherlands.
 To Increase the market share as well as the sales.

 Changing the customer’s mindset

 Gaining back the trust & Acquiring new customers.

 To compress the competitor ( Samsung)

 Market leader in telecom industry.
 The study attempts to identify the reach of Nokia mobile.
 Which would help the company in formulating the suitable
strategies.
 The study also identifies the attitudes and preferences of
the consumers. Provides all the crucial information
required for business and competitor intelligence needs
 a study of the major internal and external factors affecting
in the form of a SWOT analysis as well as a breakdown
 Data is supplemented with details on, key executives,
business description, locations and subsidiaries as well as a
list of products and services
 shortlist
NOKIA MAFOI B-SCHOOLS

Shortlist of
candidates

GROUP
DISCUSSION
CERTIFICATION

Shortlist of
candidates

PLAN OF
TRAINING PERSONAL
ACTION
3 days INTERVIEW
45 days Shortlist of
candidates
 250*7000 =17,50,000 ( plus Incentive depending on
the sale done by each sales person)

 Training expenditure (Aptech) - 2,00,000

 Miscellaneous expenditure – 250*350 = 87,500

 GRAND TOTAL
20,37,500
 45 days
 Continuous monitoring process, i.e. at the end of
each day
SALES PROJECT PROJECT
TEAM
PERSON MANAGER HEAD
LEADER MA FOI
(STUDENT) NOKIA

ZONAL
HEAD
NOKIA
 Enquiry about Nokia handsets increased in 10 days.

 Brand image improved.

 Market share also improved and increased by

13.23%.
 Project initiation stage;

 Project Planning and Design stage;

 Project execution and construction stage;

 Project monitoring and controlling systems;

 Project completion.
Overheating of BL5C battery

Nokia issued a product advisory for

the Nokia branded BL-5C battery
manufactured by Matsushita Battery
Industrial Co., Ltd. of Japan between
December 2005 and November 2006.
This battery product advisory does not
apply to any other Nokia-branded
battery.

BL-5C batteries subject to the

product advisory could potentially
experience overheating initiated by a
short circuit while charging, causing
the battery to dislodge.
 Performance of Nokia remained
unquestioned.

 Market share increased.

 Fear from the customers mind disappeared.

 The main problem was with the battery and

not the brand Nokia.