Classification of YAHOO REQUIREMENT AD into JOB ANALYSIS :- Bhushan Danani,

SYMMS, Roll No: 3

Manager, Channel Sales

Yahoo!

What is the Job Purpose?

Think about impacting 1 out of every 2 people online--in innovative and imaginative ways that are
uniquely Yahoo!. We do just that each and every day, and you could too. After all, it's big thinkers like you
who will create the next generation of Internet experiences for consumers and advertisers across the
globe. Now's the time to show the world what you've got. Put your ideas to work for over half a billion
people.

What are the Job Activities?

We have identified significant opportunities in the National-Local advertising sales channel and are
looking for the right person to join a rapidly growing team – someone who has a passion for sales
management, innovative thinking, and a true team player that can work across multiple teams. Come be
part of an exciting team that is helping to lead Yahoo! in winning the local advertising market!

What are my key Responsibilities?

 Create and manage sales performance dashboards, track company-wide revenue initiatives and
analyze data to maximize opportunities

 Project manage a variety initiatives designed to generate new advertising from various
categories/industries

 Develop and execute strategy aimed at growing ad spend from franchise businesses

 Model revenue goals for new local products based on market demand, sales trends, audience
engagement, industry dynamics, and product competitiveness

 Work across a variety of franchise-type companies, including Consumer Retail Stores and Quick
Serve Restaurants in developing winning value proposition for these companies to shift their ad spend
from traditional media over to online

 Manage the creation of advertiser case studies that demonstrate the effectiveness of online in
driving local store sales for a variety of national, regional, and local advertisers

 Work with and help manage Yahoo! Research, sales tracking/measurement company, and
industry associations to create industry case studies

Output Parameters?
 Opportunity Analysis and Implementation of identified opportunities.

Effectiveness of online advertising

Sales Track record

Minimum Qualifications:

 4+ years work experience with strong analytical and/or strategy background

 Highly proficient in Excel and Powerpoint

 Experience in creating market analysis, competitive valuations, sales goaling, or business

development

Preferred Experience:

 Excellent communications skills and a strong team player

 Highly adaptive and flexible in managing multiple projects are critical

 MBA