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  • Pizza Table

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    aditi_singhi
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    The document summarizes key brands in the pizza market and their target demographics. Pizza Hut and Domino's target customers in Tier I and II cities and metros across all age groups from under 10 to over 40, with a family income of middle to upper middle class. Garcia's Famous Pizza is only located in Mumbai and targets ages 10-30 from urban middle to upper middle income families. Smokin's Joes focuses on Tier I metros and targets ages 10-30 from urban middle to upper middle income families as well.

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    Pizza table

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    The document summarizes key brands in the pizza market and their target demographics. Pizza Hut and Domino's target customers in Tier I and II cities and metros across all age groups from under 10 to over 40, with a family income of middle to upper middle class. Garcia's Famous Pizza is only located in Mumbai and targets ages 10-30 from urban middle to upper middle income families. Smokin's Joes focuses on Tier I metros and targets ages 10-30 from urban middle to upper middle income families as well.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    19 views1 page

    Pizza Table

    Uploaded by

    aditi_singhi
    The document summarizes key brands in the pizza market and their target demographics. Pizza Hut and Domino's target customers in Tier I and II cities and metros across all age groups from under 10 to over 40, with a family income of middle to upper middle class. Garcia's Famous Pizza is only located in Mumbai and targets ages 10-30 from urban middle to upper middle income families. Smokin's Joes focuses on Tier I metros and targets ages 10-30 from urban middle to upper middle income families as well.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    BRAND GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHIC BEHAVIOURAL

    PIZZAHUT Tier I, II cities, Age - Under 10, Socioeconomic – User Status – First
    metros 10-20, 20-30,30- Urban and Semi time, Regular and
    40, 40 and above Urban Non- User
    Family Income-
    Upper middle

    DOMINOS Tier I, II cities, Age – Under 10, Socioeconomic- User Status – First
    metros 10-20, 20-30, 30- Urban and Semi time, Regular and
    40 and 40 and Urban Non- User
    above
    Family Income-
    Middle and Upper
    middle
    GARCIA’S FAMOUS Only Mumbai Age- 10-20, 20-30, Socioeconomic - User Status – First
    30 and above Urban time and Regular
    Family Income –
    Middle and Upper
    Middle
    SMOKIN’S JOES Tier I, metros Age – 10-20, 20- Socioeconomic - User Status – First
    30, 30 and above Urban time and Regular
    Family Income –
    Middle and Upper
    Middle

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