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1. Porter’s five forces, value chain etc.

2. Promotional mix elements, with different industry examples


3. Marketing Distribution, selective, exclusive, inclusive, horizontal, vertical
4. Segmentation, Target markets, positioning and repositioning
5. Marketing environment

Write abt product portfolio


Plc

These are the questions I have jot down, if they are meant to be corrected, please do the needful
and revert back.

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