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Q3, What Have You Learnt From You Audience Feedback
Q3, What Have You Learnt From You Audience Feedback
Another point made was that most people who are interested
in the Indie-Pop Genre range from the ages of 15-25. People
explained that they enjoyed Marina and the Diamonds as an
All of this information was useful artist due to her uniqueness and quirky sense of personality.
to us as a group as we were able
to see from an Audiences point of
view what they expected, enjoy
and appealed to them. Therefore
we could take this information
away and include these ideas, as
well as our own in order to create
a successful Music Video.
We chose to research our Target Audience by looking at ‘
Billboard: Most Popular Genre of the Last Decade, in order to show was
Genre of music has been the most popular over the last Decade.’
Looking at both these graphs, we realised that ‘RnB’
was the most bought and radio played Genre of
music in the years ranging from 2000-2009, and that
‘Pop’ was the second most popular. This implied
that that these two genres of music had the biggest
This feedback allowed us to find out that selling records of the last decade, and so to
are Target Audience was quite broad increase the chance of producing a hit single we
and that Pop Music was very should choose a song from either the R&B or Pop
mainstream. genre.
From all of this in mind, we also created a ‘Typical
Audience Character’. Our character would be 17
years of age, female, enjoyed attending gigs, watching
E4 as her favourite television channel and her main
use of technology being her Ipod.
• The Brand Image of ‘Taylor • Our Brand Image of ‘fun, cheeky and lively’ would
and the Rubies’. ‘Taylor’ appeals easily appeal to any race, and any age as anyone
to the target audience of male enjoys being shown positive visuals along with positive
and female first of all through lyrics.
her song and lyrics focusing
upon the issue of ‘success’,
which we believed appealed to
both genders.
• We tried to attract our target audience through the
Mise en Scene used within our Music Project such as,
the locations as there were many we stuck to simple,
everyday ones such as the outdoors which are used
within most Indie-Pop music Videos.
Within our Music Project we tried to create a mix of an experimental feel and typical pop feel together.
We did the experimental part within the funny clips included towards the end, and the pop part with
scenes of performance. Lastly we tried our best to include a clear narrative within our Music Project in
order for our audience to understand the lyrics much more and to create a clear link with the visuals
and lyrics. By using early feedback we hoped to create a product that successfully engaged our
audience.
What Conventions our Target Audience As shown here with the
expected of an Indie-Pop Music Video. two graphs, we included
every convention
expected of the Indie-
Clear Story Experimental Pop Genre, except that
Narrative
of a ‘Band being shown
Bright/Colourful Band being Simply’. We chose not
Images shown Simply to include this
Sense of convention as ‘Taylor
Personality and the Rubies’ is a solo
artist, and there we
wanted to ensure she
What Conventions we included within our Indie-Pop was the main focus
Music Video. throughout.