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Threat of Entry - UK Pharmaceutical Industry
Threat of Entry - UK Pharmaceutical Industry
international market. The leading local companies in terms of market capitalisation are GSK
(US$103.29bn) and AstraZeneca (US$68.37bn)
CAPITAL REQUIREMENTS
INCUMBENCY ADVANTAGES
Parallel trade into the UK could rise markedly in the short term , EU
35 Wholesalers in the UK ,DTP system manufacturers sell direct to pharmacies
R&D