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Getting Plugged In

Which social networks are important,


when, why and for whom

by Alora Chistiakoff
Ecommerce & Digital Strategy
What do we mean by “social media”?
Blogs
Reviews FACEBOOK

Ratings TWITTER

News LINKEDIN
Letters

Video YOUTUBE
sharing

Photo MYSPACE
sharing
Groups
Network Yes No
Who should use LinkedIn?
Who doesn’t need it?
LinkedIn Matters More for Tech Pros
Your Profile

 Current Title
 Work history
 Recent picture

 Small network
 No groups http://learn.linkedin.com/
What’s first?

Picture
Headline
Summary
Specialties
Recommendations & Expertise
http://www.LinkedIn.com/in/Your-Name
Apps
• Outlook
• Gmail
• Yahoo!
• Hotmail
• AOL
• CSV (CRM,
address
book, etc.)
Add former
classmates!

Add former
co-workers!

Add someone you met at a


networking event!
Personal Interest

Professional Dev

Industry Monitoring

Alumni Group

Industry Recruiter
Professional Affiliation

Industry Affiliation

Product Affiliation

Industry Affiliation

Professional Affiliation

Product Affiliation

Professional Affiliation

Career Management

Professional Affiliation
Social Network Etiquette
co n s id e r…
t opti o n to
On e la s
Alora C. Chistiakoff
Digital Strategist

alora@indigoheron.com
IndigoHeron.com
@alora

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