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Getting Plugged In: Which Social Networks Are Important, When, Why and For Whom
Getting Plugged In: Which Social Networks Are Important, When, Why and For Whom
by Alora Chistiakoff
Ecommerce & Digital Strategy
What do we mean by “social media”?
Blogs
Reviews FACEBOOK
Ratings TWITTER
News LINKEDIN
Letters
Video YOUTUBE
sharing
Photo MYSPACE
sharing
Groups
Network Yes No
Who should use LinkedIn?
Who doesn’t need it?
LinkedIn Matters More for Tech Pros
Your Profile
Current Title
Work history
Recent picture
Small network
No groups http://learn.linkedin.com/
What’s first?
Picture
Headline
Summary
Specialties
Recommendations & Expertise
http://www.LinkedIn.com/in/Your-Name
Apps
• Outlook
• Gmail
• Yahoo!
• Hotmail
• AOL
• CSV (CRM,
address
book, etc.)
Add former
classmates!
Add former
co-workers!
Professional Dev
Industry Monitoring
Alumni Group
Industry Recruiter
Professional Affiliation
Industry Affiliation
Product Affiliation
Industry Affiliation
Professional Affiliation
Product Affiliation
Professional Affiliation
Career Management
Professional Affiliation
Social Network Etiquette
co n s id e r…
t opti o n to
On e la s
Alora C. Chistiakoff
Digital Strategist
alora@indigoheron.com
IndigoHeron.com
@alora