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 PACKAGING

• Packaging is the science, art and technology of

enclosing or protecting products for distribution,
storage, sale, and use.
• Packaging also refers to the process of design,
evaluation, and production of packages.
 VARIOUS DEFINITIONS GIVEN BY
DIFFERENT DICTIONARIES
• The Oxford Dictionary: The business or process of
packing goods or the presentation of a person or
thing in an advantageous way.
• The American Heritage Dicitonary: The manner in
which something, such as a proposal or product, or
someone, such as a candidate or author, is
presented to the public.
• Collins English Dictionary: The presentation of a
person, product, television programme, etc., to the
public in a way designed to build up a favorable
image.
• Babylon’s Dictionary: The wrapping in which an
item is presented for sale.
 HISTORY OF PACKAGING

• The first packages used the natural materials

available at that time:
Basket of reeds, wineskins, wooden boxes , pottery
vases, ceramic amphorae, wooden barrels, woven
bags, etc.
• Processed materials were used to form packages
as they were developed: for example, early glass
and bronze vessels.
• The study of old packages is an important aspect
of archaeology.
LEVELS OF PACKAGING

Packaging
Levels
 •PRIMARY PACKAGING
• The customer actually handles the product in its
primary packaging.
• This level of packaging may be the one that the
consumer sees.
• It is kept till it is opened or throughout the product’s
life.
Examples
 •SECONDARY PACKAGING
• The Secondary packaging provides information to
the consumer about the product.
• Additional layers of protection that are kept till the
product is ready for use.

Examples
 •TRANSPORTATION PACKAGING
• It Refers to the further packaging components
necessary for :-
Storage,
Identification,
Protection against damage and
Durability.
EXAMPLE OF TRANSPORTATION
PACKAGING
 NECESSITIES OF PACKAGING

Packaging is a very important marketing strategy to

glamorize your product in order to attract the consumer’s
attention. Sometimes packaging is so important that it cost
more than the product itself in order to lure the consumers to
buy it.
Most consumers judge a product by its packaging before
buying. So it is logical to say attractive packaging is crucial
in order to get the first time buyers to buy your products.
Packaging should definitely be included in the 4 major P’s of
marketing (Product, Place, Promotion and Price).
IMPORTANCE OF PACKAGING
 FUNCTIONS OF PACKAGING
• Product Identification:- Packaging greatly helps in
identification of products.
• Product Protection:- Packaging protects the
contents of a product from spoilage, breakage,
leakage, etc.
• Facilitating the use of product:- Packaging should
be convenience to open, handle and use for the
consumers.
• Product Promotion:- Packaging is also used for
promotional and attracting the attention of the
people while purchasing.
THE PURPOSE OF PACKAGING
 PACKAGING MACHINES
A choice of packaging machinery includes: technical
capabilities, labor requirements, worker safety,
maintainability, serviceability, reliability, etc.
ENVIRONMENTAL CONSIDERATIONS
 SYMBOLS USED ON PACKAGES
Many types of symbols for packaging are nationally
and internationally standardized. For consumer
packaging, symbols exist for product certifications,
trademarks, proof of purchase, etc.
Examples
VIDEO CLIP ON PACKAGING
THANK YOU !