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New (& Upgraded) Product Promotion and Positioning of HP Notebooks Including The New Elite Book
New (& Upgraded) Product Promotion and Positioning of HP Notebooks Including The New Elite Book
PRODUCT PROMOTION
AND POSITIONING OF
HP NOTEBOOKS
INCLUDING THE NEW
ELITE BOOK.
Made by,
Punit Kumar Sharma.
21/04/2009 08bshyd0600.
FACULTY GUIDE-
PROF VIGHNESHWARA
SWAMY.
COMPANY GUIDE(HP)-
MR SANDEEP MENON.
MR RISHI BEDI.
HP THE MARKET LEADER
1. Hp was founded by Bill Hewlett and Dave
Packard on January 1, 1939.
- HP’s first product was a precision audio oscillator
1.INTERVIEW.
- INITIAL ASSESSMENT
2.TRAINING.
-POSITIONING INTRODUCED.
3. FINAL ASSESSMENT.
FINDINGS-STAGE 1
MOST SELLING NOTEBOOK
P 100%
E 80%
R 60%
C 40% Percentage
E 20%
N 0%
T 540 & 550 S B P W
SERIES
SUB TOPIC
-MEETING WITH THE UNREGISTERED
PARTNERS
1.MARGIN ISSUES
2.BILLING ISSUES
3.AFTER SALES AND WARRANTY
4.ISSUES WITH ACCOUNT MANAGER .ETC
REFRENCES
1. Hp’s Website.
2.Hp Manual.