Alex Hodge

1/26/10
Prin. Of Advertising

Product Advertisements

The first product selected was a magazine print advertisement for the Tempur-Pedic mattress

company. The ad did an excellent job of selling the product not with convoluted suggestions but by

simply expounding on what makes their mattress better than other manufactures and appealing to the

desire most people have for a good night sleep. The company extols the virtues of their mattresses by

pointing out that their materials are recognized by NASA, the Space Foundation, the Arthritis Foundation

ns and Good Housekeeping. They then have small pictures of how their products differ in function to

that of standard mattresses. These images and monikers bring a sense of exclusivity and that owning

this brand of mattress would put the customer into an exclusive group of people who enjoy restful

nights and deep sleep unlike all the people who sleep on traditional mattresses.

The second selection was an advertisement for Duracell batteries, while simple in construction

provides a clear benefit to this type of battery as opposed to other types. The advertisers use wording

to engage the reader and show that even though they are like everyone else who in this case waste

batteries by throwing them away because it is unknown how much energy is left, they can be better

than that by using these batteries that include a gauge to measure the batteries remaining power.

Since this problem is encountered by most everyone that uses batteries the ad would appeal to a large

market segment.

The third advertisement selected was one produced by the Bernzomatic torch company. The

simple way this advertisement is worded and the angle the picture is shot from show the reader that

this product is “HOT, FAST, EASY” even though the product is small the angle of the picture seems to say
“I’ve got loads of power”. This advertisement differs from the previous two in that its target market

does not expand as broadly. The market for this type of product would probably be limited to

professional tradesmen and home do-it-yourselfers, who would have encountered problems with other

torches that this product proposes to correct. It would seem the ad department wanted a select group

of consumers that would be able to discern the intrinsic value of this products design while still making

the ad quick and to the point.