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Marketing and Restructuring Business Plan

ONTARIO GOLF COURSE


RESORT
This Ontario golf course and real Don Allen & Associates used its
estate development had been suf- contacts and affiliation with a well
fering losses. Its lenders wanted to known golf industry expert to per-
see an updated marketing assess- form a detailed market study and
ment for the business and a busi- assessment of the particular region
ness plan which would show how and the competition. Don and his
the course could become profitable team then examined all aspects of
within the foreseeable future. the business to determine the op-
tions available.
The company had poor internal
reporting and issues between the Don successfully developed a turn-
owners and the company was ex- around business plan focusing on
periencing cash and liquidity chal-
lenges.
product offering, pricing, overhead
and operations management and
reporting that would lead to pro-
DA Don Allen
& Associates Inc.
ducing positive EBITDA. Don com-
Toronto · Barrie · Collingwood
municated this to various stake-
holders and assisted with its early
1-888-504-1511
stage implementation.
www.djallen.ca

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