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  • Macro Environment: Marketing Management - 1

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    The document discusses the macro environment factors that affect marketing management. It identifies eight key factors: physical environment, social environment, cultural factors, demographic forces, science and technology, economic forces, political environment, and legal forces. Each factor is further explained by listing its components that marketing managers must consider.

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    The document discusses the macro environment factors that affect marketing management. It identifies eight key factors: physical environment, social environment, cultural factors, demographic forces, science and technology, economic forces, political environment, and legal forces. Each factor is further explained by listing its components that marketing managers must consider.

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    Download as PDF, TXT or read online from Scribd
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    19 views11 pages

    Macro Environment: Marketing Management - 1

    Uploaded by

    gauravbab
    The document discusses the macro environment factors that affect marketing management. It identifies eight key factors: physical environment, social environment, cultural factors, demographic forces, science and technology, economic forces, political environment, and legal forces. Each factor is further explained by listing its components that marketing managers must consider.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Macro Environment

    Marketing Management - 1

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Macro Environment
    • Physical Environment
    • Social Environment
    • Cultural Factors
    • Demographic Forces
    • Science and Technology
    • Economic Forces
    • Political Environment
    • Legal Forces

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Physical Environment

    • Natural Resources
    • Climate
    • Ecosystem (Green Marketing)

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Social Environment
    • Society
    • Community
    • Social Class & Caste
    • Socialisation
    • Globalisation

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Cultural Factors

    • Values
    • Norms
    • Beliefs
    • Ethnocentrism (Pluralist Society)
    • Modernisation / Westernisation

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Demographic Forces
    • Age
    • Gender
    • Family / Household
    • Migration
    • Stereotypes (Lifestyles)

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Science and Technology
    • Knowledge
    • Skills
    • Education
    • Technology
    • Internet

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Economic Forces

    • Economic System
    • Competition
    Monopoly Oligopoly Monopolistic
    • Economic Conditions
    Recession -----Depression
    • Standard of Living - GDP & GNP
    • Physical Quality of Life
    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Political Environment

    • National – State – Local Bodies


    • Democracy
    • Executive
    • Nation State

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Legal Forces

    • Constitution- Union, State & Concurrent


    • Legislations
    • Judiciary
    • Bureaucracy
    • Specific Industrial Regulatory bodies

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore
    Marketing Management

    • Interaction within Environment


    • Corporate Social Responsibility
    • Changes in Environment
    • Multinationals ?

    Dr Omkumar Krishnan
    Faculty, IBS, Bangalore

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