Sample of 5000 words (16 pages)

Section 1 (5%) – Background of the company, founder, when it was started, history, whether family or
partnership, how branches in MY or elsewhere in the world (1 to 1 1/2 pages)

Section 2 (10%) – Profile of the company, refer to Q1 to Q10. Elloborate the answer given. (1 to 1 ½
page)

Section 3 (20%) – Environmental Factor. Define environmental factor as in Chapter 2, Chapter 3, Chapter
6. Explain the internal and external factors. Answer Q11. (3 1/2 to 4 pages)

Section 4 (15%) – Entry mode. Define entry mode as in Chapter 14, Chapter 15 and Chapter 16. Answer
Q14. (3 pages)

Section 5 (50%) – Discussion. Connect all Section 1 to 4. Answer Q12-13. (6 pages)

1. 40% of the decision making come from business partner, which shown by m-e-jv abroad chosen by
the company. What is the benefit to the company?

2.Labor market chosen as scale 2 for target & world, but the entry mode was Greenfield – why?

3.Market price-

4.

5.

end