After articulating the Company’s objectives, students should explore the execution

of a communication plan. Who are the most important constituency?

How do they rank and how should you prioritize them?

What are the best channels to use for each?

What is the timeline of the communication messages needed (ie which are short-
term and which should be ongoing)?

What are the opportunities for increasing reputational capital?

What safety nets should be put in place to manage reputational risk?

Based on the case study given to you analyze current situation that Coca Cola
Company in India is facing and device a marketing strategy that will help the
management to revitalize the brand Coca Cola in India.