CONTENTS

Page no.

Chapter 1: Introduction 1-2

Chapter 2: Research Design and Methodology 3-5

 Statement of Problem
 Objectives of Study
 Research Design
 Scope of the Study
 Methodological Assumptions
 Limitations of Study

Chapter 3: Theoretical Background 6-50

Chapter 4: Company and Product Profile 51-68

Chapter 5: Data Analysis and Interpretation 69-80

Chapter 6: Findings, Suggestion, Conclusion and

Recommendations 81-83

Bibliography 84

Questionnaire 85-87
SL. NO. TABLE AND GRAPH TITLE PAGE NO.
1 Type of pen using by the consumers. 69
2 Information regarding where the consumers often buy the 70

pens.
3 Opinion about the price of the product 71
4 Source of information about the product 72
5 Reason for satisfaction 73
6 Satisfaction of advertisement of the ADD pens. 74
7 Degree of satisfaction towards ADD pens. 75
8 Mode of payment 76
9 Information regarding improvement to be incorporated in 77

ADD pens
10 Information regarding sales promotions expected by 78
consumers
11 Information regarding the brand consumers are likely to 79
prefer in future.
12 Information regarding ADD pen users advice to 80
friends/relatives to use the same
List of Table & Graphs