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    Micromax

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    Nikit Shah
    FACTORS AFFECTING CONSUMER BUYING BEHAVIOR Social Factors Refrence Group Social Status Formal / Informal Groups Attitude Brand Perceptual Process Lifestyle Personality Opinion Psychologic al Factor Personality

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    Micromax

    Uploaded by

    Nikit Shah
    22 views2 pages
    FACTORS AFFECTING CONSUMER BUYING BEHAVIOR Social Factors Refrence Group Social Status Formal / Informal Groups Attitude Brand Perceptual Process Lifestyle Personality Opinion Psychologic al Factor Personality

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    micromax

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    FACTORS AFFECTING CONSUMER BUYING BEHAVIOR Social Factors Refrence Group Social Status Formal / Informal Groups Attitude Brand Perceptual Process Lifestyle Personality Opinion Psychologic al Factor Personality

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    22 views2 pages

    Micromax

    Uploaded by

    Nikit Shah
    FACTORS AFFECTING CONSUMER BUYING BEHAVIOR Social Factors Refrence Group Social Status Formal / Informal Groups Attitude Brand Perceptual Process Lifestyle Personality Opinion Psychologic al Factor Personality

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 2

    STAGES OF BUYING PROCESS

    Need/Desire

    Informatio n Search

    Alternative Evaluation

    Purchase Action

    Postpurcha se Action

    Vital process Social Factors Marketer s Initiated Activities

    Personal Source Commer cial Source Public Source Personal Experien ce

    Features Dimensio n Type (Multime dia/Smar t Phone/Cl assic phone)

    Brand Retail Outlet Sales process

    Compari soin Post purchase evaluatio n Expectati on

    FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR


    Social Factors

    Refrence Group Social Status Formal /Informal Groups Attitude Brand Perceptual Process Lifestyle Personality Opinion

    Psychologic al Factor

    Personal Factor

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