‘Amrit Jal’

Pure & safe

Drinking Water
Industry Analysis
India is the tenth largest
bottled water consumer in
the world.

The Indian market is

estimated at about Rs 5,000
Crore and is growing at
whopping rate of 40 per
cent.

By 2011, it will reach Rs

6,000 -7,000 Crore.

Today it is one of India's

fastest growing industrial
sectors.
Industry Analyis
Indian bottled water Industry growing at the highest
rate in the world.

In per Capita

20

10

0
.S i co aly n y ce
sia ain dia
U It a n
ex m ra ne Sp In
M er F do
G I n
Business Definition
‘Amrit Jal’ will enter into the below three
segment with a goal and objectives of providing
Pure, Safe and Best drinking water at a very
reasonable rate.
 Premium mineral drinking water.
 Natural mineral drinking water.
 Packaged drinking water.

The ‘Amrit Jal’ will use single market strategy

and it will concentrate only on one business.
 Marketing Strategy
 The ‘Amrit Jal’ will use single market strategy and
it will concentrate only on one business of
providing safe and pure drinking water.
 Initially we will focus mainly in the northern part of

India as there is huge demand and good market to

grow and then to all parts of India.
 ‘Amrit Jal’ will be available at cheaper rate so that

even a common man should be able to use for

daily drinking purpose.
 For promotion of ‘Amrit Jal’ we will use local

market and media.

4ps

 Product-
 Amrit jal
place
 in the begining we will launch this product
north india and after that we will launch in
other part of india.
promotion
 For promotion of ‘Amrit Jal’ we will use local
market and media.
price
 The Price of this product will be 8rs.per ltr so
that common people can buy it.
Competitive Strategy for having
Strategic Advantage

 Technological competence.
 Local market advantage.
 Heavy promotion
 Ample resource.
 Strong commitment to challenge market

leader.
Expected Results
In short term the company
% of Total Market Share by ‘Amrit target to capture the 60 % of
the Indian Bottled water
Jal’
Industry and to establish its
80 % of Total brand.
40 Market
Share In a long term the Aim of the
0 ‘Amrit Jal’ is to become
1 3 5 leading and one of best
1 1 1
20 20 20 brand people can trust and
increase its business in
different part of world.

The ‘Amrit Jal’ is expected to

make a good and healthy
profit by 2015
competitors
Major competitors of this product is-bisleri,
aquafina,kinley and bailley
Cost structure
 Raw material – 300000
 Labour - 200000
 Prime cost - 500000
 Factory expenses - 90000
 Work cost - 590000
 Office overhead - 50000
 Cost of production - 640000
 Selling and distribution - 60000
 Total cost - 700000
 Profit 25% - 175000
 Sales - 875000
 -tax 35% - 262500
 PAT - 612500
THANK YOU

Amrit Jal

Pure & Safe

ONLY DRINK AMRIT
JAL