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Location Analysis
Location Analysis
After receiving the appropriate financing, I have decided to open a business selling
Blue Jeans and Graphic T-shirts. I have been offered two prospective locations from
are attractive I have decided on one that meets my needs more effectively. I am fully
aware that careful determination of a new site is critical for my business to prosper,
existing Strip Mall near the Mall of Georgia. The surrounding area is in high volume
of traffic all times of the day. The location is perfect for my business because this
particular area already attracts consumers due to the surrounding businesses and
there are two other similar businesses in the immediate area that are doing quite
well. My business will benefit substantially when it will be in close proximity to the
other competitors that will surely help me benefit from their marketing efforts. The
competitors in the area chose their locations based on the ideal demographic of the
area, therefore why spend the money when they have already done the marketing
would be much harder to get the business thriving. I am also currently in the
process of hiring a lawyer to negotiate the lease that will work best for my business
and for me to be properly aware of the terms of the lease and the condition of the