Case Analysis

What is a Management Case?

• A case describes an organization’s
external and internal conditions or a
situation faced by the organization.
• It raises issues concerning the firm’s
mission, strategies, objectives, and
policies.
• Information could be in form of facts,
opinions, judgments, and beliefs.
Guidelines for preparing a case
analysis
• Cross Examination and taking a stand.
• The reader must put themselves on the scene of
action.
• The need for Practicality.
• The need for Justification.
• The need for Realism.
• The need for Specificity.
• The need for Originality.
• The need to Contribute.
 Preparation for discussion
• SWOT analysis
• Financial Condition
• Existing Strategies and Objectives
• Competitors – Their Strategies and
Objectives.
• Your recommendations
• Problems associated with the
implementation of your recommendation
 Preparing a written case
analysis

• The Executive Summary

• The comprehensive Written Analysis

• Conclusion/Recommendation/Summary
 Making an Oral Presentation

• Organizing the presentation – From

Introduction to the Final Summary.
• Controlling your Voice.
• Managing Body Language.
• Speaking from notes.
• Constructing Visual Aids.
• Answering Questions.
Thank you!