Three issues behind the company

 People
 Marketing
 Finance
 Money

Company has given a highest priority to profit maximization

Assessment of talent and Recruitment process

Whole department had been divided into groups

One group will take care of HIRING and another one will take care of training and retention.

Carrier development via interdivisional transfer

Breakdown of tribal fiefdoms

Key employees of the organization such as head of information technology and warehouse manager had
been retained and others who were not fit for the company where asked to leave.

Selection of six employees who were recognized as future leaders of the company.

RETATION STRATEGY
Martin tries to retain potential employees by motivation them and persuade them to reject good offer
from outside.

Martin and his team took decision to revoke the reward system which they called as a “CULTURAL
REVOULATION”

A bonus system was put in place to motivate the best talent to stay with the company.

Problem faced by company

Most of the items have crossed their expiry date and they had been identified as an obsolete item.

Key strength of the company

Flexibity of the organization

Much smaller and focused exclusively on beauty products.

Move faster into the market with innovative ideas and react quickly if necessary.
Fixing the problem
Company start giving more attention towards the following areas

 LOGISTIOC
 INVENTORY MANAGEMENT
 SALES FORECAST
 WORKING VERY CLOSLY WITH THEIR RETAILERS

Top priority for the company

Understanding the Market

Getting the right products

Communicating more effectively with consumers

Getting right resources

Getting right resource

Company has recruited Areeya Sirisopa as a brand ambassador .

Implementation of marketing strategy could be possible through involvement of both employee and
retailer.

Company selected best employee of previous sales and marketing teams and recruited addition employee.

Turnaround of consumer division

Turnaround of the Consumer Division was achieved by three simple principles
 listening to the market,
 bringing the right products
 communicating effectively with our target consumers