Market Samurai

In this video we’ll be bringing together the four golden rules of Keyword Research. We’ll also be taking a
look at a real world example which will show you exactly how to use Market Samurai to find the best
keyword to target in your online business. Just to reiterate the four golden rules of keyword research
are relevance, traffic, competition, and commerciality. Finding the best keywords to target in your
business involves a process of filtering. We start with a large number of keywords and initially we
eliminate the keywords that are clearly not relevant to our online business. Then, we apply pebble
relevance filter to remove any misleading keywords. Next, we apply traffic filter to filter out keywords
that do not have sufficient levels of traffic. Then, we analyse the amount and strength of the
competition to filter out keywords that are too competitive. Finally, we apply commerciality filter to
eliminate the keywords that have little or no commercial value. The end result is that we are hopefully
left with the seven gold nugget keywords. These keywords are relevant, have good levels of traffic,
acceptable levels of competition and high level of commerciality. Let’s now take a look of what this
entire process looks like in the real world is in Market Samurai. I am going to start from scratch this time
and explore the dog training marketing detail. So the first thing I’ll do is click the new project button.
And now I’ll enter seek keyword “dog training”. Next I’ll click the keyword research button to access the
keyword research module and to generate an initial list of keywords that are relevant to my seek
keyword I’ll just come over here and click the generate keywords button… I’ll enter a captcha and click
the submit button. Now here is where I quickly eliminate keywords that are not relevant to my website.
For the sake of this example I’ll assume that I’m not interested in dog collars so I’ll just select the word
collars and then come over here and click the cross icon to make it a negative keyword. And I also want
to eliminate the word colours with an s, this time I’ll just come over here and type it in and then click the
update button. After eliminating any irrelevant keywords I can then come over here and click the
Analyse Keywords button. On the analysis screen, I can add my filters to progressively filter down my
keywords until I’m left with only my gold nugget keywords. First of all I’ll add