Teaching Plan

Semester -III
NEW ENTERPRISE MANAGEMENT

Course Objective:
To understand the importance of Entrepreneurship for development and to provide
practical knowledge in setting and running small enterprise .

Module Topics Hrs Activities Planned

I Entrepreneur & Entrepreneurship:
• Definition Activity
• Concept • Visit any local enterprise.
• Difference between and Interview the entrepreneur ,
entrepreneur and manager study his entrepreneurial
• Characteristics /traits of an journey and prepare his
entrepreneur profile
• Classification/types of
Entrepreneur 8hrs Case Study :
• Functions of an entrepreneur • Doughnuts as wedding cakes
• Role of an entrepreneur in
economic development and Assignment :
Entrepreneurial development • . Define the term “ women
models entrepreneur” and illustrate
• Innovation & Entrepreneur with examples the role of
women entrepreneurs in the
Small Business: economic development ?
• Definition
• Scope
• Importance
• Small/ medium & large
enterprise
• Problems faced

II Setting up business Enterprise: Case Study :

1.Location: • Pop goes the planning
• Criteria for selecting a site • Wal-Mart story
• Location Analysis
• Significance
2. Size : Activity
• Size of the project • Prepare business plan
• Determinants
8hrs
• Importance
3. Feasibility Studies
• Technical analysis
 • Market analysis
• Financial Analysis

Project Report :
• Contents
• Significance Assignment :
• Format
Business plan: Explain the common marketing
problems faced by small scale
• Turning an idea into a business
industries with examples .
• Need for business plan
• What goes into business plan?
• Creating an effective business
plan

III Operating small enterprises: Assignment

Myths and problems • What is venture capital?
Managerial problems of new enterprise : Discuss various stages in
• Production and purchasing 4hrs venture financing and explain
• Financing the role of incubators in
• Labour promoting new ventures
• Marketing • List the various industry
Facilitating and Funding agencies In associations supporting small
India scale sector in India and
prepare their profile
Cluster Management of Micro Activity
Enterprise Visit any sick SSIunit. Identify the
causes of sickness and prepare a
brief report

References :
1. Vasant Desai “Entrepreneurship and Development “Ashish , New Delhi
2. Cynthia Greene.L “ Entrepreneurship “Cengage Learning
3. Purina Charantimath “Entrepreneurship Development and Small business
Enterprises”, Pearson Education.

Mrs. Jyothis Rachel