Professional Documents
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Customer Advantage
A White Paper
November 2010
www.daden.co.uk
info@daden.co.uk
Whilst most chatbot Fifth, they can help you reduce costs whilst maintaining
avatars exist on their own service. Whilst a bot might be more expensive than a
within a web page, virtual “dumb” web page, it can help deliver higher levels of
environments provide the service and sales than a web page alone, but at a far
opportunity to experience lower cost than a customer service agent. Forrester
a chatbot as a fully estimates that chatbots can reduce customer contact
realised, whole body three costs from $6 or higher for a typical call centre to
dimensional character.
around $1 or less.
Virtual environments such
as World of Warcraft, The bottom line is that chatbots can help you win more
Blue Mars and Second customers, grow revenues, improve customer
Life enable users to satisfaction and reduce costs.
create avatars for
themselves, and interact
with other peoples' Typical Uses
avatars in a 3D graphic
environment. Many of
these worlds are allowing So how can businesses make use of Chatbots? The
avatars to also be put following examples demonstrate just some of the ways
under chatbot control – so in which a chatbot can be deployed.
your chatbot can talk to
other users in exactly the Site Guide
same was as the worlds
human users.
A chatbot can act as a simple guide to a web site. At its
most basic this can take the form of a simple verbal
commentary to the contents of each page –
Famous Chatbots highlighting the main message of each page. At its
most complex this can be a full chatbot able to deal
with any question that a visitor may ask about the site,
During the last few
decades there are a few the organisation, or its products or services – feeding
chatbots which have the user with the relevant web pages. This can be a
emerged as classics of useful way to improve access to your site for those with
their type – milestones in a visual impairment – although it should always be
the development of chatbot done alongside have a highly accessible site design.
and AI technology.
Amongst these are: Frequently Asked Questions (FAQ) Guide
Elisa – written in 1966
at MIT, probably the While a Site Guide will be present on many pages on a
first real chatbot site, a FAQ Guide will only be present on the Questions
Parry - written in 1972 and Answers page of a site. Since knowledge has
at Stanford University already been collected in question and answer format
implemented a crude for the page it is relatively simple to convert this in to
role of the behavior of a
paranoid schizophrenic.
cases for the chatbot. At its most constrained the user
Alice – where the AIML can be provided with a list of questions to ask the bot –
language originated just click and the chatbot replies. Alternatively you can
Jabberwacky – dates make us of the chatbots basic ability to choose the
back to 1988 and is a right answer for the right question.
pure learning bot
Virtual Support Agent
Virtual Characters
Chatroom Host
- Modules