Scribd Logo
Upload

Welcome to Scribd!

  • Apple

    Uploaded by

    Richa Jalan
    6 views1 page
    Apple focuses on designing and marketing innovative products like the iPhone, iPad and Mac computers. They emphasize sleek design, ease of use and brand loyalty through direct sales and exclusive retail stores. Apple also spends heavily on marketing campaigns and cultivating a premium brand image to drive new product adoption and increase customer loyalty.

    Original Description:

    Original Title

    apple

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Apple focuses on designing and marketing innovative products like the iPhone, iPad and Mac computers. They emphasize sleek design, ease of use and brand loyalty through direct sales and exclusive retail stores. Apple also spends heavily on marketing campaigns and cultivating a premium brand image to drive new product adoption and increase customer loyalty.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Apple

    Uploaded by

    Richa Jalan
    Apple focuses on designing and marketing innovative products like the iPhone, iPad and Mac computers. They emphasize sleek design, ease of use and brand loyalty through direct sales and exclusive retail stores. Apple also spends heavily on marketing campaigns and cultivating a premium brand image to drive new product adoption and increase customer loyalty.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    http://www.slideshare.

    net/kaushiik10/apple-inc-marketin-and-distribution-strategy

    http://www.slideshare.net/Spartanski/case-study-apple-inc-2008

    http://www.slideshare.net/jaspalbhatia/strategy-apple-case

    http://www.authorstream.com/Presentation/tiuatech-209428-apple-presentation-
    education-ppt-powerpoint/

    You might also like