PRINCIPLES OF MARKETING – II

Justpool
- - sharing is caring
 CONTENTS
• INTRODUCTION TO COMPANY AND SERVICE – Mrinal Kamath

• PORTER’S 5 FORCES – Harshal Agarwal

• SWOT ANALYSIS – Mrinal Kamath

• 7 P’S OF MARKETING – Prachi Nadkarni

• BRANDING – Karan Chilana

• MARKETING STRATEGIES – Karan Chilana

• CRM & CONCLUSION – PARAS MEHROTRA

• The leading local search brand in India
• Large customer base and nationwide coverage
• Highly scalable platform
• Excellent track record in user experience
• Modern infrastructure and constantly updated technology

Vision & Philosophy

The company's goal is to create long-term shareholder value by enhancing its

position as a leading local search service. The company’s philosophy focuses on
end user experience through feedback, innovation, teamwork and integrity.
 INTRODUCTION TO THE SERVICE -
JUSTPOOL

• WHAT IS JUSTPOOL?

• WHY GO FOR JUSTPOOL?

 SWOT ANALYSIS
STRENGTHS

THREATS SWOT WEAKNESSES

OPPORTUNITIES
 SWOT Analysis
Strengths: WEAKNESS

• New Entrants • Time constraints

• Low cost investment • Dependence on variable
• Environment friendly factors
• Unique Service
• Established Brand
 SWOT Analysis
OPPORTUNITIES THREATS
• Excellent Customer care
PORTER’S 5 FORCES

PORTER’S 5 FORCES
 7 P’S OF MARKETING
• PRODUCT (SERVICE)

• PRICE

• PLACE

• PROMOTION

• PHYSICAL EVIDENCE

• PROCESS

• PEOPLE
 BRANDING
• LOGO

• BRAND NAME
Justdial
Justpool

• TAG LINE
Justdial – India’s No. 1 local search engine
Justpool – sharing is caring
 MARKETING STRATEGIES

Broad
Target Cost Differentiation
Leadership
Competitive
Scope
Focused cost Focused
Narrow leadership Differentiation
target

Low cost Differentiated

Competitive Advantage
CUSTOMER RELATIONSHIP MANAGEMENT
- CRM

• PROVIDING EMPLOYEE TRAINING

• GRIEVANCE REDRESSAL CALL CENTRE

• CONTINUOUS FEEDBACK

• 2 MONTHS ANALYSING PERIOD

• ORGANISE A MEETING OF ALL PROSPECTIVE CLIENTS

CONCLUSION
ANY QUESTIONS??