Professional Documents
Culture Documents
History of Indian Advertising
History of Indian Advertising
Advertising
Pre Independence
• Media boom
• Special magazines
• 2nd Asian Advertising Congress
at New Delhi
• Lifestyle studies, positioning
• Rural marketing
1980’s
• NRS VI
• CAS
• Internationalisation of domestic
agencies
• Net Advertising
• The role of the advertising agency
– changing to that of a marketing
consultant