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ERRORS IN MEASUREMENT

Sample size

Sample error
• There is no guarantee that any sample
will be precisely representative of the
population

• Sampling error comprises the differences


between the sample and the population
TOTAL ERROR

SAMPLING NON-SAMPLING
ERROR ERROR

RESPONSE
ERROR

INTERVIEW
ERROR

RESPONDENSE
ERROR
Respondent error
• Which is the shocking city ?

Electri--city
Interviewer error
• DO BALD MEN WASH THEIR HEAD WITH SOAP
OR SHAMPOO?

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