Professional Documents
Culture Documents
Errors in Measurement
Errors in Measurement
Sample size
Sample error
• There is no guarantee that any sample
will be precisely representative of the
population
SAMPLING NON-SAMPLING
ERROR ERROR
RESPONSE
ERROR
INTERVIEW
ERROR
RESPONDENSE
ERROR
Respondent error
• Which is the shocking city ?
Electri--city
Interviewer error
• DO BALD MEN WASH THEIR HEAD WITH SOAP
OR SHAMPOO?