Product and Price

Strategy
1)Titan has been a great success as a brand
almost from day one and carried it right
through,But this has not been reflected in
the bottomline.

2) Titans needs to give two areas as long

term attention,i:e;
a)Taking watches beyond timekeeping to fashion accessory.

b) Also introduces watches at all level.

3)But for that Titans has to keep in mind that,with the

growing use of digital gadgets such as cell-phone and
cars,the time-keeping role may become redundant and
people will need watch less,Titans has to remember
that,"time-keeping can go out of fashion but fashion will
never go out of fashion.
4)Titan has to bring nano-technology in
watches,So that it can be reached and used by
individual from Urban to rural,For this titan is
working to reduce the price and by maintaining
the same quality.

5)This we can see when Titan launch its first

cheapest watch price range Rs 495.00 in 2006,Rs
395.00 in 07 and Rs 275.00 in 08.
6)Titans is also working to launch Nano
watches which starting price will Rs 100.00
and so on.Successfully identified the
changing trends in the lifestyle of the Indian
consumer and launched the relevant brands
over the period of time.
7)Through exclusive product quality and
finishing titan used the Gold and stainless
steel.

8)Strong brands for each segment of the

market which suite their needs and traits,For
various age-group,different occassion and for
all level of community people.