Introduction

Introduction
Statistics
60

50

40

30

20

10

0
2005 2009
What is Advertisement ?

• what is an Advertising agency ?

• Media of Advertisement

• Reasons of Advertisement

• Some advertising agencies

 ATTRIBUTES OF ADVERTISEMENT

• Mass Communication Process

• Informative Action

• Competitive Act

• Not a Part of Product

• Identified Sponsor
Role of advertising in modern world

• Controls Product Prices

• Act as a Salesman

• Lightens Salesman’s Burden of Job

• Ensures Better quality Products

• Generates Gainful Employment Opportunities

 BENEFITS OF ADVERTISING
• Economic Benefits of Advertising

• Benefits of Political Advertising

• Moral and Religious Benefits of Advertising

 Limitations of advertising
• Little Capacity to Reach Selected Audience:

• Advertisements are Rigid:

• Advertisements are Unbelievable:

• Advertisability is conditional:

• Harmful to Children: