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  • Presented To Prof-Bharat Bushan Presented by Dharmveer Singh ROLL NO-5078

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    Devendra Patel
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    Sachin Tendulkar is considered one of the greatest cricketers of all time. He was born in 1973 in Mumbai, Maharashtra and played cricket professionally from 1989 to 2013. He holds many cricket records including the highest run scorer of all time in international cricket with over 34,000 runs. The presentation analyzes factors that influence Sachin Tendulkar's strong brand image, including brand loyalty, name awareness, perceived quality, and brand associations. It argues that these brand attributes are valuable assets that can affect financial performance, such as generating more sales or positive word-of-mouth marketing. The presentation uses Sachin Tendulkar as a case study to demonstrate how a strong brand image formed over many years of success

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    Sachin Tendulkar is considered one of the greatest cricketers of all time. He was born in 1973 in Mumbai, Maharashtra and played cricket professionally from 1989 to 2013. He holds many cricket records including the highest run scorer of all time in international cricket with over 34,000 runs. The presentation analyzes factors that influence Sachin Tendulkar's strong brand image, including brand loyalty, name awareness, perceived quality, and brand associations. It argues that these brand attributes are valuable assets that can affect financial performance, such as generating more sales or positive word-of-mouth marketing. The presentation uses Sachin Tendulkar as a case study to demonstrate how a strong brand image formed over many years of success

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    Download as PPTX, PDF, TXT or read online from Scribd
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    10 views11 pages

    Presented To Prof-Bharat Bushan Presented by Dharmveer Singh ROLL NO-5078

    Uploaded by

    Devendra Patel
    Sachin Tendulkar is considered one of the greatest cricketers of all time. He was born in 1973 in Mumbai, Maharashtra and played cricket professionally from 1989 to 2013. He holds many cricket records including the highest run scorer of all time in international cricket with over 34,000 runs. The presentation analyzes factors that influence Sachin Tendulkar's strong brand image, including brand loyalty, name awareness, perceived quality, and brand associations. It argues that these brand attributes are valuable assets that can affect financial performance, such as generating more sales or positive word-of-mouth marketing. The presentation uses Sachin Tendulkar as a case study to demonstrate how a strong brand image formed over many years of success

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 11

    PRESENTED TO

    PROF-BHARAT BUSHAN

    PRESENTED BY
    Dharmveer singh
    ROLL NO-5078
    • ANALYSIS BRAND IMAGE
    OF SACHIN
    TNEDULKAR, FACTOR
    INFLUNCING BRAND
    IMAGE
    SACHIN TENDULKAR
    • Born 1973,mumbai,maharastra,littlemaster,
    • Masterblaster,5 ft 5in(1.65m)
    • Carr-15nov,1989in test,odi-18nov,1989
    • 177-match test
    • 14,692
    • Avg-56.95
    • Topscre-248
    • W-45
    • “If Coca Cola lost everything except for
    the formula and its brandname , it could
    walk into any bank in the world and get
    $100 billion loan , to start from the
    scratch”
    Variables of brand factor
    • Brand loyalty
    • Name awareness
    • Perceived quality
    • Brand association
    • Other assets
    BRAND EFFECTS THE BOTTOM LINE
     Brand loyalty
    Higher loyalty to a brand is an
    important asset. It can be utilised to persuade
    customers for more purchase or for spreading
    word of mouth.
    BRAND EFFECTS THE BOTTOM LINE
    • Name awareness
    creating name awareness is a
    necessary condition for trail. Customers rarely
    purchase an unknown brand.
    BRAND EFFECTS THE BOTTOM LINE
    • Perceived quality
    a known brand often often
    conveys an aura quality. Customers own
    judgement about quality induces purchase
    action.
    BRAND EFFECTS THE BOTTOM LINE

    • Brand association
    customers attach certain
    subjective and emotional attachments which
    form a part of the brand equity. These
    association together form a brand personality
    which suggests situation and customers for
    whom the particular brand is suitable.
    THANK YOU

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