CERTIFICATE

This is to certify that the project entitled “A STUDY ON MARKET

RESEARCH IN SUJATHA BIOTECH CHENNAI; is a bonafide work
done by M.NAVEEN KUMAR in partial fulfillment of the requirements for
the award of degree of “MASTER OF BUSINESS ADMINISTRATION”
to Vels Institute Of Business Administration (Madras University)
pallavaram Chennai, Tamilnadu during the year 2007- 2009.

Lecture.Jayalakshmi
Faculty Guide

Place: Chennai
Date: 30.06.08

Prof. Preetha
(Head Of the Department)

Submitted to Vaels Institute of Business Administration (Madras University)

for the Internship training held from 22.05.08 to 30.06.08

Project Guidance Head of the Department

 DECLARATION

I, M.NAVEEN KUMAR here by, declare that the project report

entitled “A STUDY ON MARKET RESEARCH IN SUJATHA
BIOTECH, CHENNAI,” has been done by me under the
supervision of M.R.LAKSMANAN sales manger of sujatha
biotech,chennai and under the able guidance of Lecture.
Jayalakshmi, Faculty in charge, Department of Management
Studies, VELS INSTITUTE OF BUSINESS ADMINISTRATION
(Madras University), Pallavaram and it has not been submitted
earlier to any university or any other institution.

(
M.NAVEEN KUMAR)

PLACE: CHENNAI
DATE: 30.06.08
 ACKNOWLEDGEMENTS

I wish to express my gratefulness to Mrs Preetha, Head of the Department

of Management studies, Vels Institute of Business Administration for his
constant guidance during the project.

I am extremely indebted to Mr. Laksmanan, Manager, Sales Department,

Sujatha Biotech for giving permission to undertake the project work in his
organization.

It is a great privilege to me to express my sincere thanks to Mrs. Padmini,

Asst Manager, Purchase, marketing Department, Sujatha Biotech for his
help, cooperation and material support during my project work.

Lastly, I have absolutely no words to express my feelings of gratitude to the

staff members of marking executives and sales representatives for their full
cooperation and valuable suggestions in the completion of my project work.

(M. NAVEEN KUMAR)

 A Project On
A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH
CHENNAI

In partial fulfillment of the requirements for the award of

Master of Business Administration

Submitted by
M.NAVEEN KUMAR

Under the guidance of

Mrs.Jayalakshmi
Department of Management Studies

Department of Management Studies

Vels Institute of Business Administration
CHENNAI
(2007-2009)
 PARRYS MARKET SURVEY REGARDING THE
NIVARAN90-CANDY
Remarks No. of Percentage
Response
Product Awareness 16 32
Willing 14 28
Unwilling 12 24
Product Available 8 16

Diagrammatic representation of market survey:

35

30

25
Product Awareness
20
Willing
Unwilling
15
Product Available
10

0
No.of Response Percentage

Findings from the survey:

 Lack of ads
 Lack of distribution
 Lack of promotional activities
 Have to develop the marketing strategy
 PARRYS MARKET SURVEY REGARDING THE
NIVARAN90-cough syrup
Remarks No. of Response Percentage
Product Awareness 35 70
Willing 38 76
Unwilling 8 16
Product Available 40 80

Diagrammatic representation of market survey:

90

80

70

60
Product Awareness
50 Willing
40 Unwilling
Product Available
30

20

10

0
No.of Response Percentage

Findings from the survey:

 Product enjoys monopoly in market

 No proper supply in market

 No proper distribution and stockiest

 T.NAGAR MARKET SURVEY REGARDING THE
NIVARAN90-CANDY

Remarks No. of Response Percentage

Product Awareness 15 30
Willing 18 36
Unwilling 15 30
Product Available 8 16

Diagrammatic representation of market survey:

Percentage

Product Avalibality
Unwilling
Willing
Product Awareness

No.of Response

0 5 10 15 20 25 30 35 40

Findings in marker survey:

 Lack of ads
 Lack of distribution
 Lack of promotional activities
 Have to improve the quality of the products (during the survey some said
candy is get melted)
 T.NAGAR MARKET SURVEY REGARDING THE
NIVARAN90-cough syrup
Remarks No. of Response Percentage
Product Awareness 40 80
Willing 35 70
Unwilling 5 10
Product Available 38 76

Diagrammatic representation of market survey:

80

70

60

50

40

30

20

10

0
Product Product
Willing Unwilling
Awarenese Available
No.of Response 40 35 5 38
Percentage 80 70 10 76

Findings from the survey:

 Product enjoys monopoly in market

 No proper distribution and stockiest

 PURASIWALKAM MARKET SURVEY REGARDING THE
NIVARAN90-CANDY
Remarks No. of Response Percentage
Product Awareness 20 40
Willing 15 30
Unwilling 18 36
Product Available 6 12

Diagrammatic representation of market survey:

40

35

30

25

20 No.of Response
15 Percentage

10

0
Product Willing Unwilling Product
Awareness Avalibality

Findings in marker survey:

 Lack of ads
 Lack of distribution
 Lack of promotional activities

 Have to improve the packing of products(colour , style,)

 PURASIWALKAM MARKET SURVEY REGARDING THE
NIVARAN90-cough syrup

Remarks No.of Response Percentage

Product Awareness 48 96
Willing 35 70
Unwilling 6 12
Product Available 45 90

Diagrammatic representation of market survey:

100
90
80
70
60
50
40
30
20
10
0
Product Product
Willing Unwilling
Awarenese Available
No.of Response 48 35 6 45
Percentage 96 70 12 90

Findings from the survey:

 Product enjoys monopoly in market

 No proper distribution and stockiest

 No innovation in products
 VADAPALANI MARKET SURVEY REGARDING THE
NIVARAN90-COUGHSYRUP
Remarks No.of Response Percentage
Product Awareness 48 96

Willing 32 62

Unwilling 4 8

Product Avalibality 45 90

Diagrammatic representation of market survey:

100

80

60

40

20

0
Product Product
Willing Unwilling
Awareness Avalibality
No.of Response 48 32 4 45
Percentage 96 62 8 90

Findings from the survey:

 GOOD IN SALES

 No proper distribution and stockiest

 No innovation in products
 VADAPALANI MARKET SURVEY REGARDING THE
NIVARAN90-CANDY
Remarks No.of Response Percentage
Product Awarenese 18 36
Willing 15 30
Unwilling 18 36
Product Available 4 8
Diagrammatic representation of market survey:

40

35

30

25

20

15

10

0
Product Product
Willing Unwilling
Awarenese Available
No.of Response 18 15 18 4
Percentage 36 30 36 8

Findings in marker survey:

 Lack of ads
 Lack of distribution