FINDINGS

 51% buy between 75-100 tones of PENTAERYTHRITOL which is being the maximum
and 9% buy between 50-75 tones or else 150 tones and above.

 In ranking the competitors 48.5% feel that APL is the first priority for them while 28.5%
feel perstop is first and 23% feel that kanoria is their first priority, 34.5% feel that APL
is their second priority, 48.5% feel that perstop is their second and 17% feel that
kanoria is their second priority.17% feel that APL is their third priority while 23% feel
that perstop is their third and 60% feel that kanoria is their third priority.

 43% of the respondents place their order by telephone 37% through mail,14% by sales
executive,6% by tender.

 20% expect discount from APL products, 43% expect credit facility from APL
products,14% expect transport facility from APL products, 14% expect free replacement
from APL products. 9% expect Quality.

 20% of the respondents feel that price of the APL product is likeable,37% of the
respondents feel that quality of the APL product is likeable,43% of the respondents feel
that quick delivery of the APL product is likeable

 14% of the respondents feel that APL has to enhance its Price Factor, 86% feel that APL
has to enhance its Discount Factor

 57% of the respondents feel that the Competitors respond favourably in case of Product
Return service and 43% feel that the Competitors doesn’t respond favourably

 20% of the respondents strongly agree that APL products are better than Competitors in
Pricing,52% of the respondents strongly agree that APL products are better than
Competitors in Quality, 60% of the respondents strongly agree that APL products are
better than Competitors in Delivery of Products, 40% of the respondents agree that APL
products are better than Competitors in Pricing