Introduction

• Internet marketing is considered to be broad

in scope because it not only refers to
marketing on the Internet, but also includes
marketing done via e-mail and wireless
media..Digital customer data and electronic
customer relationship management systems
are also often grouped together under
internet marketing
 What Is Internet?

• A simple definition of internet would be :

A internet is worldwide network of

computers to provide an alternative
communication network.

• World Wide Web, TCP,IP.

 What Is Internet Marketing?

• Internet marketing, also known as digital

marketing, web marketing, online
marketing, or e-marketing, is the
marketing (generally promotion) of
products or services over the Internet.
 Types Of Internet Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Digital Asset Optimization (DAO)
• Viral Marketing
• E-mail Marketing
• Blog Marketing
 How Should Buyer Pay Online?
• “Plastic Money”

• The Consumer leaves his or her credit or

debit card number on an insecure online
order form.
 Advantages Of E-Marketing
• It can save your money and help you stretch
your budget.
• It can save time and cut steps from the
marketing process.
• It erases time and distance barriers that get in
the way of conducting business.
• Target global customer
• It can available 24 * 7 .
 Marketing Mix 4 P’s
• Product :- the futures of the product can changed by adding
new specialized market information on subscription.
• Price :- While using internet as sales channel it becomes
possible to maintain the lower cost and thereby maintain
profitability.
• Place :- It acts as a new sales channel for distribushing
products through electronic commerce by creating a
website.
• Promotion :- It offers new additional marketing
communication channel through which customer can be
informed.
 US ONLINE RETAIL REVENUE (BILLION $)
250

200

150

100

50

0
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