1 .

Total market

- Atleast 3 years trend

Based on volume -> % change

Based on Value -> % Change

2 . Market Segments –

- Atleast 3 years trend

Based on volume -> % change

Based on Value -> % Change

3. Segmentation Analysis

Geographic Contribution -------- Urban , Rural ( population)

4 . Segmentation Analysis

Sub-section Analysis

Eg . Segments and their sub segments

5. Segmentation Analysis

- Key players in each segment

- market Share by volume , value and growth

- Key players should include 80% and remaining should come in others

6. Drivers and Constraints

S- Social

L- Legal
E-Economic

P-Political

T-technological

7.Social

Consumer behavior

-Demographic Profit

- Key Issues

- Key Trends

8. Technological

- Key Issues

- Key Trends

9. Econimic

- Key Issues

- Key Trends

------------- Costs in Raw material , packaging , Distribution , Budget impact .

10 . Environment Analysis

- Key Issues

- Key Trends

11. legal

- Key Issues ------------ New Laws , Change in Laws

- Key Trends

12 Political

- Key Issues

- Key Trends
13. Overall Summary of key issues and key trends.

(Major issues of S L E P T )

14. Which Segments will be impacted for the growth / decline in the future

( Based on Segments of Slide 2 )

Why

How

15. Therefore which Segment to concentrate on

16. Conclusion

( map out media behavior in the field , Challenge for BCCL , Strategy )