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    dheeranwine9
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    This document outlines a 12 chapter book about spa marketing and services. It begins with an introduction to services marketing and then covers topics such as the aims and objectives of spas, what a spa is, marketing spas and their unique services, the emerging spa industry in India, world spa treatments, treatments offered in spas, surveying spa customers, and concludes with a bibliography.

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    CHAPTER 1

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    This document outlines a 12 chapter book about spa marketing and services. It begins with an introduction to services marketing and then covers topics such as the aims and objectives of spas, what a spa is, marketing spas and their unique services, the emerging spa industry in India, world spa treatments, treatments offered in spas, surveying spa customers, and concludes with a bibliography.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views12 pages

    Chapter 1

    Uploaded by

    dheeranwine9
    This document outlines a 12 chapter book about spa marketing and services. It begins with an introduction to services marketing and then covers topics such as the aims and objectives of spas, what a spa is, marketing spas and their unique services, the emerging spa industry in India, world spa treatments, treatments offered in spas, surveying spa customers, and concludes with a bibliography.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    CHAPTER 1

    INTRODUCTION

    TO SERVICES

    MARKETING
    CHAPTER 2

    AIMS

    AND

    OBJECTIVES
    CHAPTER 3

    WHAT IS

    A SPA?
    CHAPTER 4

    SERVICES

    MARKETING OF

    SPAS
    CHAPTER 5

    THE SPA

    INDUSTRY IN

    INDIA
    CHAPTER 6

    MARKETING OF

    UNIQUE SPA

    SERVICES
    CHAPTER 7

    THE EMERGING

    SPA INDUSTRY

    IN INDIA
    CHAPTER 8

    WORLD SPA

    TREATMENTS
    CHAPTER 9

    SPA

    TREATMENTS

    ALSO INCLUDE
    CHAPTER 10

    SURVEY FOR

    SPA CUSTOMERS
    CHAPTER 11

    CONCLUSION
    CHAPTER 12

    BIBLIOGRAPHY

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