SAMSUNG HISTORY

 South Korea’s biggest company.

 The Samsung Group is a multinational
conglomerate corporation founded in 1938
by Lee Byung-chull.

 Subsidiaries:
1. Samsung Electronics
2. Samsung Life Insurance
3. Samsung Heavy Industries
4. Samsung C&T and many more
 Samsung Electronics
 Samsung Electronics Co. Ltd is a global leader in
semiconductors, telecommunications, digital
media and digital convergence technologies,
with consolidated sales of US $96 billion in 2008.
 Employing approximately 164,600 people in 179
locations across 61 countries, the company
consists of two business units - Digital Media &
Communications, and Device Solutions.
Recognised as one of the fastest growing global
brands, Samsung Electronics is a leading
provider of digital televisions, memory chips,
mobile phones and TFT LCDs.
Products
 SAMSUNG INDIA
 Started its operations in year 1995.
 Joint Venture with Reasonable
Computer Solutions Pvt Ltd.
 Samsung India, now is 100%
subsidiary of Samsung Electronics
Co. Ltd.
 Jung Soo has been appointed as
president and CEO of Samsung India
Electronics Ltd.
 Contd…
 Problems faced:
1. Low recognition of Samsung brand
in India.
2. Competition faced from local and
MNC brand.
3. Value and price sensitive market.
4. High import duty.
Mobile Phones
 Marketing Strategies
 Bolstering distribution Network.
 Samsung using android as operating
system to boost up the sales.
 Exclusive agreement with 40 distributors
who had been working with nokia.
 New distributors – ssk & link.
 Increase in penetration level from 55% to
85%.
 Roped in Aamir Khan as Brand
ambassador.
 Competitors
 Samsung has a
market share of
13.71 per cent.
 Samsung holds the
No. 2 position in
Mobile phone
market.
 Future plans
 Plan to create an inspirational digital
life style for Indian consumer.
 Plans to set up 600 technology retail
counters for Consumer.
 Plans to set up Samsung marketing
Academy to train sales personals.
 Introduction of HVAC Techcnology.
 Joint Ventures
 Joint Venture, AT&T & Samsung.
 Samsung Electronics Europe
acquires Liquavista BV in 2010.
 Joint Venture, Sony & Samsung.
 Samsung Electronics Co Ltd
acquires Ray Co Ltd. 
 Samsung to set up
biopharmaceutical joint venture